With the ever-changing demands of customers out there, businesses are transforming their marketing practices day by day to stay two steps ahead of their competitors. Not only are they using updated digital tools and tactics, but they are also reusing traditional methods that were somehow forgotten in time. Podcasting is one such method.
A video podcast contains video files that users can download or view at a later time. They can be related to recent news or events or highlight product features for a business. An individual usually subscribes to a video podcasting service and receives a notification when a new video is posted.
Businesses these days are utilizing video podcasts for the primary reason of promoting their products and services online. It is an effective and powerful marketing strategy nowadays, especially given the popularity of video-sharing platforms such as YouTube. It is also a great way to diversity your content on the internet. If you haven’t jumped on the video podcasting bandwagon yet, you’ve come to the right place. Listed below are a few reasons why you should create more video podcasts to promote your business.
Utilize the world’s largest video viewing platform
YouTube is an excellent platform to create brand awareness online and generates substantial revenue. Unfortunately, many businesses have yet to realize this opportunity. Posting video podcasts on YouTube will allow you to tap into a market that contains millions of users. Around eighty percent of people living in the USA watch videos on YouTube regularly. And that’s just the USA.
The YouTube algorithm also provides suggestions to viewers according to their watching habits. Who knows, someone might stumble upon your video podcast by accident and end up liking and sharing it with other users. Don’t believe us? Just go on Google and search for podcasting YouTube. You will see that channels that uploaded video podcasts on YouTube received millions of views and thousands of comments on them. If that isn’t proof enough for you, then we don’t know what is!
Video content attracts the attention of your customers
When you listen to an audio recording, it is not easy to keep yourself focused for a long time because boredom sets in after listening to the same thing for a long time. However, using video podcasts instead of audio will help you create more visually appealing and engaging content that is less likely to send your target audience wandering off into la-la land!
You build trust by showing your face
When you put your face on video, people will feel more comfortable and familiar with you and your brand. And the more your customers feel like they already know you and, the more likely they are to trust you. It is not an easy task to ask someone to trust you without giving them something in return. In this case, a face can do wonders. People can relate to a face on the other end of the screen or headset instead of merely a voice.
Whether it is a customer or anybody else, building trust via video podcasting demands consistency, persistence, and commitment to publishing great video content from your end. So, go ahead and create daily or weekly podcasts. You can share your business story with your customers or give them information about your product.
Social media loves video podcasts
Social media platforms such as Instagram and Facebook are the perfect place for sharing video content, including podcasts. The more video podcasts you post on your Facebook or IG TV, the higher the likelihood of people sharing them with their friends. Social media adds virility to your content. You can reach millions of people within a heartbeat.
Additionally, audio podcasts use a static image or boring interface for display, whereas video podcasts play immediately due to the auto play feature in apps. The latter is obviously better for building curiosity and creating a more engaging experience.
Video podcasts are easy to develop, and you can stream them live on the internet
Unlike a professionally produced YouTube video, podcasts do not require much effort to make. You can conduct video podcasting sessions live as well. All you need is a camera, an audio recording device, a computer, and a neutral background. It is relatively cheaper than other video marketing techniques and will not eat much into your overall marketing budget. Here’s a bonus tip: avoid podcasting in the kitchen and bathroom!
Video podcasts can also be streamed directly on YouTube Live, making them more cost and time-efficient. This is a great way to answer viewer questions live questions while remaining on-air and give out valuable information related to your business. Just be yourself when you come in front of the camera and be open to criticism, questions, and opinions from other people. When people see that you are up for taking feedback, they will realize that your brand is as authentic as you and recommend your business to friends and family.
Video podcasts allow you to rank higher on SERPs
While YouTube will provide you with a platform to share your video podcasts with the masses, Google is still the number one platform for conducting product searches. If you add any form of video content on your website, there is a good chance that your ranking will increase on search engine results. Moreover, you can add closed captions or show notes on your video podcasts, or even upload a transcription on the internet. All of this content is crawlable. If optimized correctly, it will significantly increase your brand and website’s visibility on SERPs. In the long run, this is excellent for generating more leads and revenue.
Conclusion
Video podcasting is an excellent tool for businesses to promote their services and products to people worldwide. It is one of the most cost-efficient advertising tools to acquire a competitive edge over your competitors. Not only will it allow you to establish a strong market presence, but it will also help you build brand trust and authority. So what are you waiting for? Start podcasting!
