So, you’ve started a business, it’s going well, and you’re planning to go to your first trade show? There are lots of things you’ll need to consider before the day of the trade fair arrives. Firstly, you’ll want to have a show-stopping booth that stands out from the crowd and helps to get consumers’ attention.
That’s where ExpoMarketing comes in. They are an award-winning exhibit design and fabrication company that works with businesses to create personalized designs. They are the best in the industry and can help bring your ideas to life, whether you’re a new business, a small or medium company or a large, rapidly growing enterprise.
ExpoMarketing will discuss your ideas with you in detail and then build the perfect trade show display booth or displays for your business. Their team of highly skilled designers, builders, and craft people will work hard to create a display that reflects your business ethos.
This article will look at some of the things you’ll need to consider when working with ExpoMarketing to design and create your display.
Layout
The layout of your booth is important; it has to be both aesthetically pleasing and easy to navigate. If you are displaying and selling products, you’ll want to create separate areas for viewing and purchasing as you don’t want to end up with a big queue that completely fills your booth.
Structure and Engineering
ExpoMarketing has experience in building unique structures. In the past, they’ve even made booths that are two stories high, with a spiral staircase leading to the second floor. Whether you’re looking for an open-plan space or a more enclosed booth, ExpoMarketing will work hard to create a design that meets all your expectations.
Interior
As well as the layout of the booth. You’ll want to think about the design of the interior. This includes features such as flooring, lighting, accessories, and furniture. Lighting can be used to create a relaxed atmosphere, and this can be combined with laminate flooring and shelving to create an ultra-modern and sleek look. Technology may also play a part in your design; you could have built-in screens or sound systems.
Alternatively, you may want your space to be cozy and intimate. You could create a pop-up office if you are selling services rather than products. Think about what would work best for your business by considering who your target market is and what kind of things they like.
Graphics
ExpoMarketing can customize your trade show booth so that it matches your branding. With the help of in-house graphic designers, ExpoMarketing will create the perfect images and graphics for your display. Its often recommended that you use your logo as a starting point and choose colors that compliment it. It’s also a good idea to select graphics that immediately tell consumers what your business is all about.
ExpoMarketings designers will brainstorm ideas with you and help you decide on the perfect graphics. They always use the latest technology available so that your display looks just right.
If you’re interested in taking your business to a trade show and are looking for a unique booth or display that will delight your customers, contact ExpoMarketing today to discuss your design ideas further.
