Want to advertise your business online or make the most of your Google Ads campaigns?
Landing pages are essential for your success.
Find out more about them and how to create pages that convert in this guide.
What are landing pages?
A Landing page is a stand-alone web page that users “land on” after clicking a PPC (Pay-Per-Click) campaign or similar.
If you’re using Google Ads, a landing page would be the part of your website that users get sent to after clicking your ad.
What do landing pages do?
Fundamentally, landing pages are there to convert your visitors.
This is why they are so important.
Think about it. You’ve spent money, time and resources getting users to your website. What are you doing with them while they’re there? There’s a step between someone visiting your website and taking an action. Your landing page is the driving force behind this.
Do it well and your sales and conversions will be through the roof.
Do it poorly and you run the risk of losing your user’s interest and making them turn to a competitor instead.
How to create a successful landing page
Generally, your landing page should include:
a. An attention-grabbing headline that encourages them to read on
b. The benefits of your product or service and the reason your users need to buy
c. Why users should buy from you and no one else
d. A direct call to action
It should be written in an engaging and compelling way, using a simple design and layout.
The most important lesson to remember is:
Keep your landing page specific and relevant to your customers.
Let’s say you run a bakery and you’ve created some Google ads promoting your wedding cakes. If your user clicks on this advert, they’re expected to be taken to a page about your particular product.
If they click on this advert expecting wedding cakes and instead see fresh bread, they’ll think you don’t offer the service they’re after and will leave. Alternatively, if you bring them to a general page highlighting every product that you offer, they won’t be prepared to then search for what they need.
Users want the information they’re after as quick as possible. Make this easy for them by building and sending your users to ultra-targeted landing pages.
Follow these tips and you’ll be on your way to success.
In addition, relevant landing pages also increase your Google ad rank. This is what Google uses to determine which ads to show for certain keywords and searches and what order they will be displayed.
So, creating a successful landing page not only helps convert your customers but also increases the chances of your ads being displayed.
Need a hand creating your landing page?
DIY builders like Wix or GoDaddy will allow you to quickly build a landing page for yourself.
But if you want some guidance on how to avoid common mistakes or want to trust professionals with a history of conversions, then companies like BestLandingPages.Software are a great option. They will write, design and build landing pages completely tailored to your company – all within 5 working days.
Whatever you choose to build your page yourself or trust the experts, you need to ensure that its targeted to your audience to help increase your conversions and sales.
