There has been no other time in the history of the internet, in which original content has been of the most paramount importance, until now. As the large majority of the population with access to the internet become more and more well versed in it, they get more aware of when a site is piggybacking off of the content of another site.
They acquire a keener eye for sites that are just looking to get a lot of clicks, without actually giving much in return. These sites are slowly becoming ghost-towns; they sit dormant with nobody really visiting them at all. The only thing that can save your website from succumbing to the same fate is original content!
You have to pack your website full of content that users can’t find anywhere else, and through doing that you’ll ensure that they come back to your site. And there are a few ways to make sure that you provide this content on a regular basis. And they are as follows:
Personalise it:
If you are running a music collective, a film company or a fashion blog, things can get a bit stale if you are just posting menial things like updates about your work and links to films or music. This can cause users to feel detached from your project, which will lead them to look somewhere a bit more unique and vibrant. A great way to use original content to tackle this is by personalising your site.
Every week, or month, upload a blog post or a gallery or a video that tells a little bit more about you and your business or websites journey but don’t forget to check plagiarism free of these posts. Fill it with honest reflections, optimistic theories and good will to all those that watch and catch up with your project! This personable, original contentwill serve to connect with your user base in a way that humanises everything they see on the website. They will begin to feel more connected with you and with your content. For instance, https://noplag.com/ is a plagiarism checking website, this may seem like a service you can’t connect with, but they have on their site a blog with lots of personable content. All it requires is a few hundred words or minutes of you talking honestly about your journey, but it can really result in great connections with users!
Use Verbatim wisely
Quotes, reported passages and other uses of verbatim can really bolster the look and feel of your website. If you are running a dry-cleaning service, or an MOT service, or an essay writing service, it’s all well and good informing users of your service using the web. However, what you really need to do is to communicate that your service is amazing and that will tend to every need. One of the only ways you can do that is by integrating quotes and passages from people that have used your service, praising it and saying it’s amazing! For instance, https://www.plagscan.com/en/is another plagiarism checking website, and it has on its homepage, quotes praising its work and its service. Dr. Ahmad Javaid (who is the Assistant Professor at the University of Toledo) and the Head of Institutional Planning and Research at the Holy Angel University both have quotes on there, in which they praise the plagiarism scanning service. These quotes can really make the difference when a new client is looking at your site, instead of it being filled with recycled explanations of plagiarism scanning systems, you have actual quotes from actual people to back up the service and its amazing work.
Humour
This is possibly one of the best uses of original content, it doesn’t matter what service the webpage is advertising, even if it’s the most mundane service ever. A little bit of humour can go a long, long way! It helps to brush away any user’s inhibitions about what they are buying into, and can serve to personalise their experience with your site.
So there it is, original content is the most powerful weapon in your webpage-making arsenal when it comes to ensuring that users come back to your webpage. When you use original content, you give users something that they can’t get anywhere else on any other page. It improves the level at which people visit your page regularly because they want to stay up-to-date with this information that they can’t source anywhere else. Once you begin to understand the power of original content, your webpage will really start to get hits!
