‘While the backbone of e-commerce is inventory management and warehouse management, the face of the e-commerce platform is the attractive online store.’
The new marketplace for most customers today is the online platform. Today most brands have their presence on the internet. They use this channel, not just to promote their projects, but allow customers to purchase the product online without any inhibition. As per a recent report, more than 1.8 million people daily shop online. With such high potential, brands not only need to book their presence online, but also make their online platforms simple to navigate and easy to understand.
Thus, the need for a good e-commerce website is the need for all businesses, irrespective of the goods and services they are selling. So, what makes a great e-commerce site?
An e-commerce site must act as a fully functional web-store that gives its customers a great shopping experience.
Let’s look at some exciting requirements of an e-commerce site that is undoubtedly going to rocket your online sales figures.
Responsive Website
Today, smartphones are a part of everybody’s life. People browse the internet at any hour of the day to gather information, consume entertainment, and shop. Thus, it is vital to create a responsive site that can be accessed on mobile, tablet, and desktop, without disturbing the layout of the features of the site.
Easy and Attractive design
A good-looking website will invariably attract a lot of users. Once the users come to your online store, it is the ease of browsing, searching products, the image quality, and the overall browsing experience, that will charm the users and convert them into customers. As per a research report, the first 10 seconds are enough for the visitor to decide if he wants to stay on your online store or exit. Thus, keep your site simple, organize your categories well, and keep the layout classy but easy to navigate.
Minimize Your Page Load Time
While making your web store attractive, you should avoid making it bulky. If the load time is more than 10 seconds, then users will exit the site, even without browsing. An excellent online store must provide a seamless shopping experience to its customers. Pages that have higher load time will fail to gain customer’s trust and credibility.
Easy Search and Filter Functionality
When customers know what they want to buy, they usually use the search functionality to find their products. This is the most critical part of the entire online shopping experience because it’s the time when customers are just about to decide their purchase and hit the buy button. Additionally, features like autofill, quick search, and relevant search should also be well built. All-in-all, it should lead consumers to their product and help them make a smart and right decision.
Simple Checkout
The customer can even change their mind during the final checkout session if the payment features are complicated and lengthy. Thus, do not ask for unnecessary information. Keep the field’s minimum and give customers a comprehensive payment mode option. Most importantly, allow customers to save their shipping and other details so that their next purchase can be more straightforward and just a matter of a few clicks.
Bottom line:
A website is the starting point of your online selling journey. However, the other essential aspects of the e-commerce business are inventory management. Unless your stocks are well managed, you will not be able to satisfy the needs of your customers. You can use the WooCommerce inventory management plugin to manage your supply chain and track the flow of products. It is simple to use and is highly recommended by most prominent brands.
