What is the ideal article to write? The main criteria are useful, informative, up-to-date material arranged “on the shelves”. A text created by a subject-matter expert is valued and ranked the best. It is always desirable to add a touch of humor even to “boring” topics, because the reader should feel that the article is written with a soul, by a person who understands the essence of the issue.
In addition, after writing and posting the material, you should definitely use the Google Analytics service and a geo proxy Chrome extension to determine whether your texts are popular and in demand on the Internet. Without this, it is impossible to understand whether the article helped in the promotion of the site, or whether the efforts were in vain.
Communication with Experts
Writing an article on a topic in which you frankly “swim”, but need to convey quality and expertise is not an easy task. What are the solutions to the problem?
Communicate with the Client
Virtually, “live” or by phone – your choice. Most often, it is the customers who can reveal the unique characteristics, and advantages of the product/service they offer. Importantly! When communicating with the customer, do not forget to make a list of issues that you want to cover for writing an expert text.
What to do if the owner of the site is banally busy, he does not have time to answer questions or fill out a brief? Let’s go to plan “B”.
Write a Post on “Facebook”
What could be easier than asking the opinion of people who have already used the product/service that you just have to study and describe? You can create a poll or simply ask to share your opinion not only from friends on your page but also from other Facebook users. In this case, they will act as experts who will help not just write an article, but also make it really useful, with unique content.
The “minus” of this method is that it takes time for users to respond to the call and leave comments under the post. What to do if the writing time is limited? Let’s move on to the next method.
Go to Sites with Reviews
On the Internet, there are enough sites focused on collecting recommendations and reviews from users. Most often, it is here that you can find not “slicked” and admired characteristics from manufacturers, but specific data about “pluses” and “minuses”, nuances of using the product.
Another way to write a quality article is to use video reviews from YouTube. You can also use information from other sites focused on reviews of equipment and any products.
In the end, we want to remind you once again that the answer to the question: “How to write an expert article correctly” involves as many as 4 components:
1. Benefit. Offer to solve the “pains” / problems of the client with the help of written material.
2. Uniqueness. Supplement the article with proven facts and characteristics from experts.
3. Simplicity. The text should be understandable even to non-specialists in the given topic (if it is not a purely technical description of the device).
4. Beauty and aesthetics. Insert unique pictures, tables, and video materials.
We hope this article will become your first step in writing a perfect article.
