These days, growing a SaaS business can be a challenge. With the rise and subsequent fall of ‘growth marketing,’ many businesses have moved to finding more specialized channels to grow their business. These include SaaS businesses, which often need to use a more B2B framework to market themselves. Therefore, marketing channels like Facebook ads and Instagram ads are typically not as effective for SaaS companies as they are for ecommerce companies.
As such, one of the best ways to market your SaaS companies is to use SEO. SEO is a complex process, and requires you to optimize your website for Google, as well as engage in ongoing production work to make your site more relevant in authoritative. With that in mind, here’s how you can engage in SaaS SEO to improve your SaaS business and start gaining new customers and clients from Google.
SaaS SEO Ranking Factors
There are several things to consider when looking to rank a SaaS business on Google. For one, keyword research needs to be conducted. In order to conduct good keyword research, you need to have a good idea of what your business is actually about, and the type of keywords people are using to find your business on Google. Hiring an SEO agency or consultant can often help to expedite this process.
In addition to this, you’ll want to make sure that each page on your website is mapped to a specific keyword. Ideally, these keywords would be aligned with your SaaS business, but if not, you will need to make sure that they are. In addition this, you need to factor in user engagement metrics, which have greatly influenced how Google ranks websites since 2017. To do so, you’ll want to make sure that your website is not only SEO-friendly, but is also user-friendly, and that it conforms to best practices for web design. This includes clickthrough rates, bounce rates, and dwell time, meaning the amount of time that users spend on pages or spend poking around your SaaS business’s website.
Link metrics and onsite content are also extremely important. This means that you need to have quality content on your website that is optimized for SEO, including the meta descriptions proper headings, and proper keyword positioning. You’ll also want to make sure that you’re continually building backlinks to these pieces of content to lift them up in the search results. This means that you’ll want to reach out to websites to see if they’ll link to your content, or hire an SEO agency or consultant to do this for you.
In conclusion
Building a proper SaaS SEO strategy is often very opaque for SaaS businesses, as they may not have the experience in SEO to understand how exactly to format and position a website in order to make it as friendly to Google as possible. However, this is why SaaS businesses often are in a great position to hire SEO agencies, as they can drive immense growth for SaaS businesses through this channel and pay for their services many times over. If you’re considering looking into SaaS SEO for your SaaS business, then you should know that this channel can help you gain qualified leads who are highly interested in the software solutions that you provide.
