Being the largest social networking site, it’s no surprise that Facebook (FB) is capable of reaching a much larger audience anywhere in the world. This is the reason why online marketers and businesses are always on the lookout for the latest trends when it comes to Facebook advertising. FB ads can be an effective tool you can use to strengthen your brand, create an impact on your target audience, and promote your products and services.
Facebook Ads And How To Do It Right
However, getting the best results through FB ads isn’t an easy task. Whether you’re a business owner or a social media manager who wants to use this tool productively, you need to know that there are certain ways to do it right. Through consistent practice, you can eventually get the hang of it and, of course, you’ll most likely lessen the likelihood of getting disapproved Facebook ads. Ads that are submitted on Facebook for approval are all based on an algorithm. If it finds something that’ll trigger this algorithm, your ad can be rejected.
Aside from your goal of targeting the right audience and also creating an impact on anyone who views it, you to avoid getting your ads disapproved. If you want to learn more about why FB ads get rejected and what to do about it, watch this video –
Furthermore, here are some tips and ways that you can implement to successfully advertise on Facebook:
1. Choose The Right Objective
As you create your Facebook ad, you’ll be asked what your marketing objective is. Do you want to introduce your brand or product to a new set of audiences? If yes, then your goal is brand awareness. Facebook has several ad objectives that you can choose from to make sure that your ad will be exposed to the right consumers and for the right purpose. There are objectives specifically for engagement, video views, store traffic, lead generation, and getting more messages via FB Messenger.
To choose a more effective ad objective, it might help to ask yourself what kind of outcome do you want to get out of the strategy. From there, you’ll find it easier to pick from any of the objectives that the platform offers while you build your advertisement.
2. Define Your Audience
The next step is to know what type of audience you’ll want to reach using your ad. By the time you’ve chosen the objective, you already have an idea if you want to target people from a specific location and other demographic factors, such as their age, gender, interests, and behavior. Facebook also has custom audiences that allow you to target users that are exclusively from your email list or those who have interacted within your social networks, such as Facebook and Instagram.
Take note that if you want to maximize your return of investment (ROI) when advertising on Facebook, the key is to effectively target your audience. Luckily, Facebook Ads Manager has several ways to ensure that you won’t run out of targeting approaches for your ad. Aside from detailed targeting, there’s also the ‘connections’ where you can choose to exclude or include certain people from seeing the ad. This way, your reach can be even wider.
3. Choose Where To Place Your Ad
This is the part where you’ll choose where you want your ads to run. Although this is Facebook you’re advertising in, you’ll still need to pick if you want the ad to appear on Facebook alone or also on other platforms run by FB, such as Instagram, Audience Network, or Facebook Messenger. There’s also an option to run the ad on all these platforms if you want.
If you’re not yet familiar with FB advertising, the quickest and most effective way is to go for Automatic Placements, which lets Facebook place your ad automatically on platforms that’ll most likely make it easier to get the result that you want. Once you get the hang of it, you can set the placement where you want them. You’ll also need to decide if you want the ad to appear on just mobile devices, a desktop, or both.
4. Get Creative
When creating your ad, try to be as creative as you can be without forgetting your marketing objective. Try to imagine what kind of images or videos will attract your audience’s interest. Make sure the images are of high quality so you can add a more professional and crisper touch to your brand.
Facebook offers different formats for ads to make sure that they’ll all work on every connection speed and device that users have. There’s the single image format that’s perfect for brands that want to introduce their product for the first time. You can also choose a multi-image or video format if you have several visuals to showcase.
Conclusion
Facebook ads can be a useful tool for your brand if you know how to utilize and maximize its potentials. You can refer to this guide on how to do it right if you’re really interested in knowing more about this marketing strategy. Your success lies in how you can choose an ad objective, define and target your audience, select the right placement for your advertisement, and, lastly, how creative you can be while creating your ad.
