Did you know that more than a quarter of small businesses still don’t have a website? It’s crazy to think about in 2022, but it’s true.
A business website is the way that people connect with your company. Consumers expect a business to have a website. A business without a website isn’t trusted.
It’s not enough to have a website. It needs to have a clean design and perform well. Almost 9 out of 10 consumers (88%) won’t return to a website if they have a bad experience.
For solar companies, the impact of lost business because of a poorly designed website is devastating.
You can do better. Read on to learn the best website design ideas to build trust and get leads.
Design for Conversions
Of course, you want people to visit, but what do you want them to do when they’re on your site? You either want them to schedule an appointment or request a quote.
Use sign-up forms to capture leads on the top half of each page. If you have them lower, people are unlikely to scroll down and see them.
Be sure to have a follow-up system in place to contact leads immediately. The faster you respond, the more likely that person will become a customer.
If you wait several days to contact the lead, your clean website design won’t matter.
Create Location-Specific Sites
Solar companies that have multiple locations can have trouble communicating all they offer on one website.
This site blueravensolar.com/illinois/ from Blue Raven Solar does a couple of things well. The first is that they designed the site for conversions. Visitors will learn about the company and why solar installations are the way to go.
They’ll also fill out a form to request a quote. That makes it clear what the visitor is supposed to do next.
The key thing is that it’s specific to the location. This allows the solar company to talk about local solar incentives.
Keep the Design Simple
The early days of web design were all about text. Text used the least amount of data, which meant they could load quickly over dial-up connections.
These days, the text-only website is a killer. The best website design has a mix of text and images.
The text should be easy to read on any device. Use contrast to make the text stand out, such as black text on a white background.
Use at least 18-point font sizes for the text. The headers should be bold and about 30 points.
Your website is a chance to build trust with the audience. Use it as a platform to provide useful information to visitors thinking about solar. Follow the link for more details to develop a website which is simple yet attractive.
The Best Website Design for Solar Companies
Does website design matter for solar companies? It does if you want to convert visitors to leads.
This article showed you some of the best website design tips for solar companies. Put them to use and you’ll turn your brand into a trusted solar resource.
Do you want more top website design ideas? Check out the other articles on the blog today!
