Smartphones have made accessing the internet easier thanks to their constant connection. People no longer have to visit cyber cafes or carry around bulky laptops when everything is now capable on your phone.
A mobile-friendly website uses responsive web design, which means the size and layout of your website can change with the size of the device in use. However, even with the smallest device, your website’s user maintains the same look and functionality.
A mobile-friendly law firm website will help improve your traffic and overall online presence, ultimately turning visitors into clients of the firm. In addition, using mobile-friendly (responsive) designs when designing your website will improve the user experience, which will increase your ranking on search engines.
Recent statistics show that about 55% of all web traffic comes from mobile phone users. If your site isn’t mobile-friendly, you’re missing out on half of the available traffic.
What is the Importance of Having a Mobile-Friendly Website?
Improved User Experience
As mentioned before, a mobile-friendly website enhances the user experience. The visitors often view the ease of use of your site as a commitment to providing the best for your clients. People expect the quality of your website to remain the same whether they are reusing a workstation, a laptop, or a phone.
Frustrated visitors are unlikely to return to your website and they might feel like you don’t care about their needs.
Increased Visibility on Search Engines
The Google Search engine rewards mobile-friendly websites by ranking them on the first pages of search results. This automatically means your website will receive more organic visitors who you can influence to become clients.
Ease of Maintenance
When a responsive design professional works on your website’s back end, everything regarding mobile-friendly and responsive design is put in the same code. This means they know exactly what to fix if there is a problem because it’s all housed under one roof.
Mobile-Friendly Website Fair Well on Social Media
Most of your potential clients are on social media and might have known about your site from recommendations from shared posts on social media sites. If your site is not responsive, none of that would be possible at all. People are likely to share with their family and friends excellent websites that they enjoyed using. 57% of online customers have said they would not recommend websites that are not mobile-friendly.
Non-Compliance Can Benefit Our Competition
In a recent survey conducted by Google, 61% of the people asked expressed they wouldn’t stay on a website that wasn’t mobile-friendly. 50% of them also said that despite their interest in the business, they would limit their use of the website if it’s not responsive to their devices. A bad user experience on your website could be providing more clients to your competition, whether you realize it or not.
Contact Responsive Design Professionals
The same way people trust your expertise on Legal matters is the same way you should trust responsive design experts. They are equipped with the knowledge and tools to improve the general feel of your website and make it usable on all devices.
The process of optimizing your website is time-consuming. Mobile-friendly websites are not just about the number of potential clients they bring in; it is also a way for a law firm to build a trusted brand that clients can connect with.
