Imagine getting a huge spike on your ecommerce conversions after making minor tweaks here and there.
Sounds amazing, doesn’t it?
Sadly, reality doesn’t work that way.
You need to leverage the right strategies, use the right tools, and throw in some creativity to get significant conversions over time.
The good news is, there are several tried and true ecommerce marketing tips to help you take your conversions, and in turn, sales to greater heights.
Read on to find out more about five ecommerce marketing tactics to help you convert more people into paying customers.
1. Boost Your Social Media Engagement
Social media provides an excellent space to connect and engage with your followers and potential customers.
One of the best ways to build and grow your audience engagement is to maintain a solid online presence.
To achieve this, you’ll need to post content regularly.
However, producing social media content regularly can take a huge chunk of your time, energy, and resources.
After all, you have other marketing efforts to handle on top of engaging your social media followers.
The key is to automate critical parts of your social media marketing processes.
This is where nifty content marketing tools such as Buffer come in handy.
Buffer lets you create your content and automate publishing your posts on your multiple social media channels.
You can plan and create your content seamlessly using Buffer’s content calendar. You can schedule them and add them to the queue, so they automatically post on your chosen dates and times.
Buffer also recommends optimum posting times to help ensure you deliver content when your target audiences are most likely to respond and engage with your content.
Streamline your time-consuming social media marketing tasks with automation.
This helps you post content regularly (and quickly), maintain a solid online presence, and boost your audience engagement for better conversions.
2. Leverage Chatbots
Besides providing instant assistance to your potential and current customers, chatbots can also be excellent tools that help you deliver marketing content.
You can leverage Artificial Intelligence (AI) chatbots for customer service and design them to provide shopping assistance.
For instance, you can configure AI chatbots to answer basic customer queries while providing product recommendations to shoppers.
This chatbot conversation on Operator by Intercom is a classic example of this.
The chatbot answers the shopper’s inquiry and suggests products the potential customer might be interested in based on the conversation.
It’s an excellent tactic to provide seamless shopping experiences while subtly promoting products.
The key is to strike a balance between providing assistance and delivering marketing content.
It also helps to ensure you’re only offering relevant content, or it could backfire and annoy your shoppers instead, potentially hurting your conversions and sales.
3. Create Compelling Landing Pages
A landing page plays a crucial role in converting your passive website visitors into paying customers.
When done right, a landing page can entice your potential customers to act on your offers. Nail this, and you’ll have higher chances of more website visitors converting.
The key is to ensure your landing page’s design and elements come together well. It should effectively compel visitors to subscribe to your email list or buy your products.
Consider these tips to create high-converting landing pages.
Include Necessary Elements. Ensure your landing pages have all the critical elements to encourage visitors to convert.
This includes a catchy headline, a brief description emphasizing your offer’s value, visual elements, and a form to capture visitor information.
Here’s a good example from BoxyLuxe.
Be Consistent. Keep your messaging consistent by using the same phrases or words in your CTA and your landing page headline.
For instance, if you host a webinar on the difference between a summit and conference, your CTA and landing page should include phrases such as “Summit vs. conference.”
This helps you avoid confusing and frustrating your visitors and ensure your landing page reflects what you promised in your CTA.
Highlight Your Offer’s Value. Emphasize the benefits your visitors can get when they act on your offer.
Use messaging such as, “Find out how X can boost your productivity by 60%,” instead of simply saying, “Download your copy of X today.”
4. Optimize Your Product Descriptions
Your potential customers don’t get to see your products in person.
An excellent way to give your shoppers a good idea about your product is to describe its features and benefits through your product descriptions.
One secret to product descriptions that convert is to optimize them. Following these tips to help you do just that.
Know What Your Customers Want. Put yourself in your potential customers’ shoes and write descriptions that answer their questions.
Include the item’s value that shoppers don’t see in the picture and unique features. Add elements into your product description copy that solves your customer’s problem.
Make Descriptions Easy to Read. Use font styles, colors, sizes, spacing, etc., that make your product descriptions readable.
Making your shoppers squint or zoom in to read your product descriptions can turn them off. This can lead to a poor user experience that can cause them to abandon your site.
Test Your Descriptions. Test and tweak your product descriptions regularly to improve their performance and assess how well they drive conversions.
5. Run Retargeting ads
Visitors who didn’t convert and customers who haven’t purchased again are not always lost causes.
Entice them back to your ecommerce website and boost your conversion opportunities by running retargeting ads.
Try out these tips to help you implement successful retargeting ad campaigns.
Personalize Your Copy. Most of your retargeting campaign audience already know your brand, so you’re better off sending them non-generic messages.
Personalize Your Message to Deliver Highly Relevant Content. This can also make your target audience feel special, enticing them back to your store.
Show Products or Services You Know Interests Them. Leverage dynamic remarketing to automatically create ads based on products your potential customers viewed on their last visit to your website.
It’s another way of personalizing your remarketing ad campaigns while reminding visitors of their interest in our products.
Leverage Urgency. Create a sense of urgency to help draw your target audience back to your store.
For instance, a 40% discount offer that expires in 48 hours can motivate shoppers to come back and purchase, or they miss out on an excellent deal.
Take Your Ecommerce Conversions to New Heights
While boosting your conversions through strategic and creative ecommerce marketing isn’t easy, it’s not rocket science either.
Start by adopting the tips in this guide and see how well they work for your business. Build on these tactics and enhance your ecommerce marketing strategies to drive conversions and get your expected returns.
