The year 2021 has taken digital marketing by storm. The one good thing the pandemic has done is to bring about digital marketing at the forefront of every marketing strategy.
Organizations have started to take it very seriously. The marketing tactic that used to be a secret alternative has now become the first priority for each and every firm.
This article will look into the top ten digital marketing trends you should be aware of if you’re starting your own digital marketing firm.
1. Influencer Marketing has become a Priority
A key trend in today’s digital marketing is influencer marketing that comprises close to 30% of the marketing budget. With the influencers gaining a lot more leverage, micro-influencers are becoming one of the go-to people for digital marketing firms. Having an influencer has the advantage such as the ease with which you can place your product along with the economic factors and benefits that are incorporated.
2. The content Space is Changing, for Good
User-generated content is slowly taking place. Testimonials, as well as video content, are making a mark in the digital space. If you have not yet started looking forward to it, it is high time that you invest a big part of your digital marketing campaign into user-generated content. What makes it much more interesting is to find out why user-generated content is so useful. The reason for this is the trust factor. Content generated by users has increased credibility which ensures that the people who were looking forward to buying it can trust the product.
3. Live Streaming is Gaining the Pace
What’s interesting about digital marketing is that it’s continuously evolving. And live streaming is one such space. The evolution of live streaming has ensured that the influencers can gain more than 55% of followers just within one live stream video. Live streaming can be a key weapon in your digital marketing armor.
4. Be Personalized, Be professional
With Accenture claiming that more than 90% of the users are looking forward to having personalized brands, coupons, and offers, it’s quite clear digital marketing has changed. If you are looking to make your business do better, it’s time you start personalizing it.
5. Predictive AI is the new Marketing Friend
What could be the best way to save a lot on your marketing tactics? Of course, it is targeting the right user. But what if we tell you that you can also target them at the right time? AI helps in knowing the user behavior along with the pattern that’s making it easier for you to find your target consumer at the right time as well as help them to make that purchase.
6. Voice Marketing is Taking Over this Space very Quickly
You might be quite shocked to understand how voice marketing is slowly taking over this place. It is at this point when semantics come into play. It is high time that you inculcate voice marketing into your marketing plans and gimmicks.
7. The Cookie Jar is Finally Over
Now with the latest update from Google that the cooking is going to be disabled, it is quite a tricky situation for marketing professionals. Tracking your users can be quite difficult, and this is where you need to really own your audience. By owning your audience, it is not only just reaching out to them, but also creating a brand for yourself. The best way that you can inculcate this is by introducing marketing campaigns that keep your audience first.
8. Keep Your Content Simple
It’s not the content anymore, it’s simplicity, which is the new king. Play around with your data, tell a story, and ensure that your content is creating an emotional connection with your audience. Understand that people are busy and you should keep your content crisp, short, and simple.
9. Invest in Chatbots
The message is quite clear. People are looking forward to instant replies. It is time that you help your audience instantly and this is where AI-supported chat bots are going to come into the picture. Invest in them to retain your audience.
10. Stay Retro, Stay Alive
Nostalgia marketing is the next thing that is going to take your brand to a new stage. Target consumer has grown in the age group of 20 to 30 and it is at this point that you want to remind them about the beautiful childhood. Marketing campaigns completely targeted toward nostalgia can be a great way to grow your business. One such example is the PaperBoat ads that you can look into.
Bottom Line
The new trends in digital marketing are only going to be fruitful if you are consistent with them. So, the next time you make a decision, it’s better if you continue it for the span of three to four months to see the results. To learn more about the new trends in marketing you can contact this web marketing agency in Melbourne.
