Content for your law firm’s website is crucial. Be it blog posts or articles. They play the role of attracting and convincing potential clients to contact you. Having good quality content on your website gives your page a better chance at getting high rankings on search engines. It is crucial that your content and general outlook of your law firm’s website is decent and looks professional, like that of Gross & Schuster. One way to achieve this is by using correct fonts and typefaces.
Typography is generally the appearance or style of printed matter, with the font being a specific set type. Fonts also show the personality of your law firm’s web page. Yes, you need to ensure your fonts look great and are simple to read through. But also, be sure to showcase your law firm’s professionalism. You should not be in a position to have to look around for hours to find the right fonts to use.
Typography’s Importance in Law Firm Websites
As some may say, typography is a form of art by itself; to some extent it is as well-designed pieces are very appealing. The pieces don’t have to be beautiful to serve a purpose. In both web design and print, a designer who knows what they are doing will take their time to create layouts that are both functional and appealing.
The amount of care put into a web page’s typography will determine the project’s eve of success. Good typography may most times go unnoticed. It is like in industrial design, for example, the lighting used in an art gallery or a theater. If the lighting is right, it makes the whole experience at the theater or the art gallery better; if used the wrong way, the show might be disastrous.
Using the wrong font makes your law firm seem unprofessional. Poor typography choice that is not appealing can repel a reader off your page. If a reader or a visitor strains to read through it, they may likely opt not to bother at all.
Font Styles for Law Firms
Pertaining the font styles for your law firm’s website, you have two main classes of font styles to choose from. These being serif fonts and sans-serif fonts.
If you are already wondering what these are, open a word document:
1. Select Arial as your font type. Now type your name.
2. Now select Times New Roman as your font type and type with it.
You will notice how the Times New Roman font type has tiny lines at the edges of the letters, yet Arial doesn’t.
Serifs are those tiny lines. Print media such as newspapers and magazines like the New York Times use serif typefaces. At the same time, websites use sans serif fonts.
Generally, your take on this should be whether to use serif or sans serif font types. It all depends on the nature of your law firm and how you would want it to people to view it. Is it as a classic traditional law firm or a cutting edge more modern law firm?
You can check around here to see the most common font types used by law firms for their websites.
