When you have an e-commerce site to run, you can’t ignore the importance of it ranking higher on Google than your competitors. But not everyone knows the SEO techniques as well as tips and tricks that can position e-commerce sites favorably on the SERPs. If your DIY methods or random SEO efforts aren’t bringing you the desired amount of clicks, you’re not only missing out on a sizable chunk of web traffic but also losing the opportunity to grow your sales! So what can you do to fix this?
The simplest and most prudent solution is to hire a competent SEO package. If you’re in the USA, it is even more essential for you to opt for an SEO package, due to the immense competition brands have to grapple with. The SEO experts will work on your e-commerce site to get it to the top of the search results for relevant keyword phrases and you can rest assured of getting the desired results much faster than your own trial-and-error methods!
If you’re still skeptical about hiring an SEO package USA and not sure how ranking better on the SERPs would help your business, here are some facts to consider. A past study found that websites ranked at the first position for a search phrase get an average CTR (click-through rate) of 36.4% percent. For a website ranked at the second and third position, the CTR reduces to 12.5% and 9.5% respectively.
Thus, you can notice that propelling your website to the top would let you get clicks that are more than double of what a website in the second position would be getting. Though no SEO package can guarantee you a top spot, they can surely propel you to the first few results on the SERPs, which would boost your share of impressions and CTR for sure. You’re probably now wondering how an SEO package will help your e-commerce site. Let’s decode the key ingredients.
Keyword research
To encourage people to buy from your online store, you need to find the types of keywords that customers are using when searching for products similar to the ones you offer. Not focusing on your target keywords is a mistake. Let’s assume you sell accessories for Chihuahua but instead of targeting ‘Chihuahua accessories’, you’re targeting a more generic keyword like ‘dog accessories’.
This way, you would be attracting all buyers looking for accessories for their Bulldogs, Poodles, Labrador Retrievers, etc. When you hire a proficient SEO package, the experts onboard would do keyword research to find the most targeted keywords for your e-commerce store and its products, thereby letting you target them to improve your search engine positioning. But let’s try to understand how it will benefit your e-commerce site.
As almost 95% of people don’t browse past the first page of search engine results, so getting to the top of the list would let you enjoy some real results. Let’s imagine a scenario where ‘Chihuahua accessories’ get 10,000 monthly searches on average (your SEO experts will find this number using some tools designed for the purpose). Assuming just 30% of those clicks go to the first result, ranking #1 for that keyword would get you 3,000 clicks (10,000 searches X 30% clicks).
Let’s imagine you have a conversion rate of 10% (which is quite low in case it’s a high buyer-intent keyword but let’s not focus on it for the moment). With your rank #1, you’ll be able to score an added 300 sales per month (3,000 clicks or visitors x 10% conversion). And that’s just what you’ll gain from optimizing just a single target keyword!
Simply imagine the hundreds and thousands of extra sales each month that you can make by investing in a reliable SEO package in the USA that optimizes a few of your target keywords. When you have SEO experts working on your e-commerce site, you can rest assured that they will target keywords that are relevant to your products but not too difficult to rank or don’t get adequate traffic from customers.
E-commerce keyword research not only involves finding keyword search volume and keyword difficulty (KD) but also discovering the buyer intent. Be it using paid SEO tools to find these or performing competitor research to identify keyword opportunities, your SEO experts can do them all and even more!
Deciding on the architecture of your e-commerce site
Once you’ve listed the right keywords to target, the next step is to use that information as the foundation to take relevant action. This begins with deciding what your e-commerce site architecture would look like. This refers to the way you’ll arrange your navigation as well as the product categories and product pages. The basic idea is to put your most relevant and best content in front of your target users and make them easy to find by reducing the number of clicks a site visitor would need for the purpose.
For great e-commerce site architecture, your SEO package is likely to adhere to these two golden rules:
· Ensure it’s simple and scalable.
· Ensure it takes 3 clicks at the maximum to navigate from one page to another.
SEO experts working on your online store would use the data and information from their keyword research to build extremely relevant page URLs and subdirectories. Though the process is complex and needs several factors to be accounted for, let’s make it simpler to understand by taking an example.
Imagine your e-commerce site architecture is like a farm’s irrigation system. The water is the link juice. Since the water needs to reach the most important plants of the farm at first, your site architecture should be designed to get the most link juice to your key product categories and product pages. This would be done by sending the most internal links to these category or product pages from your other internal pages with some of the highest authority.
Perform on-page SEO, technical SEO audit, and local SEO
Using the targeted keywords, the SEO professionals working on your e-commerce site would conduct on-page SEO to help you acquire a favorable position among the top SERPs. They will do it via on-page SEO for your e-commerce product pages, category pages, and blog content (if you have a blog). They will place your primary keyword in the URL (and make the URL readable and user-friendly), meta data, title tag or H1 tag, and the content body.
Opting for a dependable SEO package would also mean ease of creating long-form; informative product reviews for your product and category pages where your primary and LSI (Latent Semantic Indexing) keywords are weaved in cleverly for on-page SEO.
SEO isn’t just limited to on-page SEO. It also involves conducting technical SEO audits to check things like your site speed, mobile-friendliness, the number of functional links, and the user experience. The goal is to make sure your e-commerce site is providing the best possible user experience. Contact Perfect Link Building USA
Local SEO is another important aspect that your chosen SEO package can help you with. In case you want your e-commerce site to attract more local traffic or have a physical storefront to complement your online sales, focusing on local SEO would give your business a considerable boost. When you partner with expert SEO professionals, they will work on your ecommerce site’s local SEO by getting you local links (via business directories), claiming your Google My Business profile, and building local citations.
To enjoy all these and much more for your e-commerce site, it pays to put your trust in an effective SEO package!
