Currently, videos are fast-growing advertising mediums, and they are no longer an exclusive domain of Fortune 500 companies. Businesses of different sizes realize that videos are effective marketing tools when produced properly.
However, what holds back most companies is the fear of spending a lot of money on video production, which will not deliver creative results and guarantee a return on investment (ROI). Whether you want a change of pace or it is your first time to use videos, you may need an motion graphics studio, which may become your long-term partner. Therefore, evaluating the budget should not be the only aspect of choosing the right video production company. You should also choose a company using the following ways:
1. Check the Portfolio
A worthwhile company will always present their previous work to people interested in hiring them. Mostly, video portfolios can be accessed on the official website of the company. By checking the previous work, you may be sure that the videos they create will meet all your standards. The samples may as well give you an insight into the quality of videos, which the company wants to place their name on.
Testimonials from past customers may also be useful. Happy clients are always an indication that you will get quality videos from a company you want to work with.
2. Know the Production Process
Video production companies have different post and pre-production processes. Though they must have established procedures they follow. A planned process will lead to a successful project.
In addition, a true and tried process will ensure the production procedure is finished on schedule. You may also ask about the production company the software and equipment it uses. For good results, it may be important to partner with a company that uses the most advanced and latest technology.
3. Consider Creative Ideas
Every business has a different goal. Some have communication challenges and objectives they want to handle, while others don’t know how to change the idea into a powerful visual concept or engaging script. If you already have a creative idea, you will be better off working with a creative video production company.
As part of your job, you need to challenge the existing ideas, come up with new concepts, and establish a perfect way to communicate a message. At the very least, good video producers, like Spiel, will supply a beautiful visual tone for you. Using the correct sound or lighting and shooting from the right angle will require creative skill to come up with a mood, which can drive your story forward.
4. Come up with a Project Brief
A project brief refers to a summary, which covers a high-level scope of video. Creating a project brief allows you to think about the goals you need to achieve clearly. Your project’s brief may contain a few components, including the target audience and a company overview. To help video producers know the organizations or people you are to reach, you need to establish an audience profile. You can identify some ways your audience segments interact with the company. Defining the target audience will guide you to connect with the right company, which understands how to reach out to these kinds of individuals.
On the other hand, a company overview offers a video production company an introduction to your business beyond the information on the ‘About Us’ page. The overview will also tell potential partners things, such as the brand position your business holds and what makes it unique from others. Apart from the company overview and target audience, other components of a project brief include:
# Timeline
# Project objective
5. Prioritize Your Interest
The video production company needs to take a genuine interest in all your projects. Most companies produce a lot of videos, so it may be necessary that your projects are not treated like old tasks.
Regardless of your project’s size, a good video producer needs to make it a top priority. This means it should know you and your business before it fully understands your products.
6. Determine the Destination of Your Videos
Before choosing a production company, you need to consider where your videos will live. If you have plans to post them on your website or YouTube channel, they need to be longer than three minutes, depending on the specific purpose and content.
However, if you are planning to share them on Instagram, Twitter, or Facebook, you can look for a company, which can tailor the content to suit the shrinking attention spans of viewers. According to some reports, Instagram videos, which average 30 seconds, get a lot of comments, while the most performing Twitter videos go for 45 seconds. Facebook audiences seem to engage a lot with videos, which are 60 seconds long, while YouTube subscribers prefer longer content.
7. Look at the Professionalism
With a looming deadline, it may be easy to put customer service on the back shelf. Video production companies are the ones going to produce your content, so their professionalism and customer services should be put into consideration.
The companies will also be people who can negotiate with and become frequent email friends through your videos. Therefore, you should determine whether they are energetic, pay attention to details, and fast to respond. Good companies should also give an insight into their culture and departments at large.
8. Evaluate the Experience
Specializations in filming past experiences in the production are important when you’re looking for a company to hire. You can ask the production team about the projects they have handled and footage they have captured for various entrepreneurs.
This may help ensure you get a feel of whether they have the skills you want for your business.
Final Thoughts!
Video marketing strategies may increase your business’s performance, improve conversions, and capture the right audience’s attention. Choosing the right partner will ensure you get a powerful medium, which you may use to market your business.
Whether you want to engage your customers or look for more clients, these tips will help you get the right company that can produce quality and effective videos.
