An online website requires a lot of work and dedication. Everyone who has one knows it and is fully aware of the fact that it is not as easy as people think. If you want to achieve greatness online, simply having a basic website just won’t do it, not anymore. Everything matters: from the quality of your images to the structure of your pages and of course, the domain and hosting.
But…how exactly do you know which domain is best for you? And what’s even more complicated: how do you choose the right hosting? What are the differences among them? We are going to cover all that up in just a minute.
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How to choose the best domain for your website?
You may not be aware of this, but your domain name is more important than you think. It can either break you or lead you to success. However, why is it so? It is a very important question that comes paired with an answer that you should definitely know:
– It is your website’s first impression. The user sees the URL first and a good domain name can make a good and lasting impression, while a bad domain can send people running to your competitors.
– It affects SEO and it’s up to you if it’s in a good or bad way. Even though exact match domains are no longer a must-have, keywords should exist in your domain name in order to help your SEO ranking.
– It is the image of your brand and defines its existence.
Here’s how to make your domain lead you to success in 2020:
1. Use popular extensions: .com, .org or .net
Regardless of what you read or hear, domain names that end with .com are still the best and will always be the number one choice. Why? Because it is the most familiar and easiest to remember of them all.
2. Choose a brandable approach
A generic name is most likely stuffed with keywords and is hard to remember. Even more, it’s not saying much about the brand which makes people trust it less. On the other hand, a brandable domain name is unique and will help you stand out from the competition.
3. Keep it short
According to research from DataGenetics.com the most common name length is ~12 characters. The shorter the name, the easiest it will be not only to remember, but also to include in different online and offline marketing materials.
4. Make it easy to type, pronounce and remember
The easier your domain name it is to pronounce and type, the easier it will be for users to not only remember it but also pass it along. If you need to take a few minutes to spell out the name of your brand or you write it wrong every single time, then you must reconsider it.
5. Stay away from hyphens and numbers
Make it easier for individuals to share your domain name by word-of-mouth by leaving out hyphens and numbers. Why complicate something that can be so simple and effective?
6. Integrate a keyword that is relevant to your website and activity
If you can keep it short and easy yet still include a keyword in it then you’ve literally hit the jackpot, as visitors will not only be able to share the website easily, but also immediately connect it to something they are familiar with and have an impression on what they are going to find on your website.
7. Think long-term
When you’re choosing your domain act as if you are going to marry it. If you choose to change it in the future it will cost you money, branding, and SEO rankings. It will be an unnecessary, costly and tiring pain.
8. Make sure it’s not trademarked
Before you decide on a specific domain name, make sure if the name is currently available on social media platforms and if there are any trademarks already attached to the name. You wouldn’t want to work so hard just to find out at the end that you can’t use any of it.
9. Get inspiration from a free business name generator tool
If, however, you still don’t seem to find “the one,” there is a solution. The business name generator tool that Wix offers is not only easy and intuitive to use, but it also offers valuable feedback and inspiration that is going to help you pick the right name for your brand.
Simply type in a word and the tool will generate different names for your business. All you need to do next is make sure your final name is not registered and you are good to go.
Wix is the easiest way to create an amazing website in just a few hours. It does not matter how complicated you want it to be: you still won’t need to have any programming skills. The entire platform works on a drag and drop system which makes it easy for everyone to create the website of their dreams.
Whether you’re just getting started with building a website or you’re already a pro, Wix will not only benefit you and save you a lot of money, but it will also make you LOVE your website.
How to choose the best hosting provider for your website?
A great hosting provider must offer the best out of the 3 S’s: speed, support and security. As your website grows and you successfully scale your business, there will be sudden bursts of high traffic which your hosting must be able to support.
As you probably already know, there are numerous hosting services available that come in a wide range of prices: they start from a few dollars and can easily reach thousands of dollars.
For example, for a small business that is just getting started, a cloud or virtual private server that costs $10-$100 per month should do. But how do you decide when it’s time to upgrade and take things to the next level? We’re covering it right now.
1. Think about how much support you’ll need.
2. Estimate as well as you can the amount of traffic you expect to receive and be honest with yourself.
3. Do your homework and fully understand server types.
4. Don’t fall into the unlimited offers.
5. Pick a portable content management system
6. Get your own domain name and make it a good one
With this being said, choosing a domain name and hosting can be tricky. It requires a lot of attention, perseverance and creativity. However, with online tools such as the business name generator offered by Wix and the ability to drag-and-drop your way to the perfect website, things get a little bit easier.
