Over the years, video marketing trends have evolved from 30-second ads and viral videos to vlogs and live videos. With the emergence of new technologies, the way that people are now consuming videos has changed significantly. From 360-degree experienced, ephemeral videos to shoppable ones, there’s a lot to explore. In fact, 83% of marketers believe that video marketing is becoming increasingly important, paving their way into most digital marketing strategies.
It’s no secret that videos take marketing campaigns to a new level. With time, video content has continued to win over consumers and pique their interests. The best digital marketing company have started incorporating videos into most of their strategies for brands.
Some of the video marketing trends you can use for your brand are:
Personalised Videos
Personalisation is a huge buzzword today and is something that marketers not only need to take seriously but also need to get right. Data shows that 72% of consumers say they would rather engage with marketing messages that are personalised and cater to their needs and questions than look at generalised product videos. This helps you build a relationship with your audience and to stand out from the crowd, giving consumers a reason to stick to your brand. Personalised videos allow you to provide highly targeted solutions to your audience’s needs, making you a lot more memorable.
Shoppable Videos
Shoppable videos are another form of video marketing that’s picking up steam. These types of videos include links to products embedded in the video. A few examples of such videos are Instagram stories having the ‘swipe up’ feature linking youtube videos for SEO.
There are also videos in which you can buy products or get links to them by virtually interacting with the objects in the video. An example of such technology is mobile phone reviews on YouTube.
The options are limitless, really. Videos with shoppable links of highlighted specific products are becoming a lot more common on social media, giving you the exposure you want for your brand.
Vlogging
Remember when blogging content became a thing and suddenly everyone was doing it? Experts predict that the same thing will happen with vlogging. With videos, people can sort through so many options available, especially through e-commerce and pick the brand that stands out to them.
Vlogging has proved to be an essential video marketing technique as it builds brand authenticity and earns your consumer’s trust. With behind-the-scenes into your business, you can let your audience interact with you and your team and build a strong, long-lasting relationship with them.
Live Streams
Producing live videos can help your audience feel like they are being spoken to directly. This feeling of intimacy encourages them to engage with your brand since they know their questions or comments are being responded to in real-time. You can use live videos for:
● New products
● Announcements
● Product demonstration
● Webinars
● Interviews
● Events
● Q&As
The best feature of live videos is that they are simple and free! There are no additional costs of editing, special studios or post-production work.
User-Generated Content
It has become abundantly clear to all brands that users trust other users than any brand. With this knowledge, you can begin to encourage your audience and social media communities to produce content related to your brand or products which they can share and capitalise on. This is doubly beneficial for you as it involves very little investment from you and yet you receive free content.
Some tips you can keep in mind while making such content are:
● When you find content that your audience created for your brand, share it on your official social media handles. This increases your visibility and enhances engagement.
● ‘Unboxing’ or ‘review’ videos are some of the best videos you can have for your products since they provide an objective and trustworthy evaluation to any potential customers who are likely to consider buying your product.
● Use catchy beats that viewers will remember.
Search-Optimised Videos
Video content that you produce for your brand needs to be optimised just as much as your website, blogs and other written content. As viewing videos on YouTube, Instagram, etc becomes more prevalent, it’s becoming harder for brands to make their video stand out. For this, you need to strategize your video SEO to make sure your videos rank high on search results.
Some tips that can help you do this are:
● Use video file names, titles and descriptions that contain your target keywords
● Add relevant tags, and popular keywords related to your video’s topic
● Add subtitles and closed captions
● Create original thumbnails
Content is king; you’ve heard it a million times before. However, not all types of content are equal. Among different digital marketing trends, videos arguably have an edge and for good reason. Consumers today want information and they want it fast. With videos, you can give them what they want.
With that being said, videos should not be your only focus. Using text-based articles, images and other types of content together will allow you to yield better results for your marketing campaigns.
To help you manage your overall marketing efforts, be sure to check out SEO and marketing agencies around you. This should help you align your video marketing efforts with a broader marketing strategy.
