There are nearly two billion websites online today, so how can you make yours stand out?
The answer lies in excellent content. Content marketing is the practice of creating blog posts, videos, and podcasts that draw attention to your site and get it noticed.
Why is content important in 2020? There are many answers to this question and in this article, we’re going to take a look at the most compelling arguments for why you should be creating content.
Ready to find out more and build a better site? Then keep reading!
Uploading Content Brings Visitors to Your Site
The most important thing that content does for you is to bring users to your site. When you’re writing blog content or creating a podcast you can optimize it for certain keywords. When someone searches for these keywords, your content will appear higher up the search results.
Also, it will create more pages on your site that can appear in Google results, increasing your chances of ranking highly.
If you don’t feature any content on your site apart from sales listings or basic information about your company, you’re hobbling yourself. You won’t have nearly as many chances to draw in visitors.
Shareable Content is Free Advertising for Your Site
The content on your site needs to be shareable, interesting, and engaging. This is because if someone reads your article and shares it, you get free advertising.
Every person who shares a link to your website could lead to more sales and an exponential increase in traffic. If you’re very lucky and go viral, you could get thousands more sales, all from one piece of content.
Shareable content is completely free advertising. You don’t need to worry about pay-per-click ads or the like: post good content and watch the clicks roll in.
You Get Free Backlinks From Guest Posts
One of the most important ranking factors for a website are backlinks. These are links back to your website from other sites. The more backlinks that your website has, the greater the authority of your website and the higher you rank in search results.
Webmasters know and understand that backlinks are valuable, so getting them can be difficult. The solution to this is to publish guest posts on other people’s blogs.
If there’s someone else in your industry and you think you can write an interesting piece for their blog, reach out to them. They may be happy for you to write a post for them, complete with a link to your website.
This means free backlinks and more traffic for you, which is just one of the many guest blogging benefits.
Why is Content Important: Explained
Why is content important? It can get people interested in your business and drive web traffic to your site. There’s no excuse for not using content marketing in 2020 to help grow your business.
For more interesting articles like this, please take a look at the rest of our blog!
