The growth of the internet and smartphones have resulted in phenomenal growth for e-commerce companies. You need to make and change strategies overnight to bring in more revenues.
To show exceptional growth within a short timeframe, the e-commerce companies need to device various growth hacks to flood their website with customers.
In this article, we shall discuss this concept in detail.
Endorsement by your current customers help
The social media has provided an array of opportunities for merchants. You can put up posts about the top-selling products and induce your prospects into buying them. Word of mouth is another area where social media can help businesses grow. You can entice your customers to leave feedback by giving out a freebie. The reviews and testimonials are a natural advertisement for your products.
It would help if you also highlighted some of the testimonials from your customers. Your prospects can have an overview of the various use cases and know the benefits of the product from someone who has used it. You can also utilize real-time social proofs of sale whenever a new prospect visits a product page.
Additionally, you can show the number of times the product sold. If it is a bestseller, you can also highlight it as well.
Having an SSL Certificate helps
At present, website security carries utmost importance hence, ecommerce website is not excluded too. Customers easily put trust on websites that have strong security to protect their credentials and financial information.
SSL plays an important role in this situation. An HTTPS connection ensures that the data flows between the server and the browser remains secure. The main question here is to which SSL certificate ecommerce should choose.
For example, if the website carries multiple different domains then, buy SAN SSL Certificate that can secure multiple domains via single certificate.
And if you have same level of unlimited subdomains that points to a primary domain then, wildcard SSL certificate can be a great choice for your business.
Market your product pages intelligently
It must think like your prospects and understand their problem to come up with a solution they need. You must provide detailed information on the product pages about the various shapes, colors, and sizes that are available. You can also use it to lead the prospect to the relevant blogs and videos. You can create videos about the benefits of the product or online user manuals.
You can use A/B testing by making experimental changes in the design of the page. Make changes in the format of the page, changing the size of the picture or making subtle additions with the product ratings, etc.
Also, use discount pop-ups when the visitor is willing to exit your website.
Social sharing improves eyeball share
When a sale is made, you must devise ways to ensure your product is marketed across the acquaintances of your new customer. You can have social sharing symbols whereby your customers can share the product information to their social media pages. You can enhance their experience by providing an incentive like a voucher for their next purchase.
You may also request them to tag your products when they post about their recent purchases on their social media pages.
Another option is to send customers online cards where they can snap a picture with your product and upload it on their social media pages or your online product pages.
Personalize your homepage
It is stated that around 60% of visitors will leave an e-commerce site within the first five seconds of visiting the landing page. Hence it is necessary to put yourself in the feet of your visitors and personalize the homepage accordingly. You will need to research to understand what your visitors are looking for. Use past analytics about visitor patterns on your website. Which are the pages that they visit during their journey across the site? You can use various tools to personalize the pages on your site.
Use a variety of techniques
A single strategy does not work for any site. It must be a combination of multiple such methods to increase sales on your website. On your e-commerce site, you should be able to cross-sell and upsell your products.
Amazon has a section that states which associated products did the buyer adds to the cart while closing a sale. They also show up other complementary products.
There are various online tools like Kissmetrics that can help you in this activity. You can also show the timeline when the product was last bought. You can also trigger sales by inducing a fear of missing out on the product.
Festival campaigns can drive sales
All e-commerce companies carry out their gala sales carnivals just before a major festival. And over the years, they have been able to jack up their sales to a great extent. However, before going for such a sales carnival, you must take adequate measures to market it carefully.
It should be a combination of online and offline marketing. There must be a clear timeline for the campaign. You can also include various affiliates in the carnival with you.
In Conclusion
Success always tests your passion. However, we have listed out some of the tested growth hacks that could help you on your route to success. It starts with procuring a proper security for your website.
You must ensure that it is focused on the buyer’s journey and leads to a satisfied customer.
