If you are a developer, learning the art of digital marketing can prove to be extremely fruitful for your business. Although web design is not directly linked to digital marketing, combing the coding skills of web design and the promotional tactics of digital marketing can help many businesses get the best of both worlds.
Whether you’re a web designer working for a web design agency, or learning the ropes at an SEO agency – you should combine your coding and marketing skills together. To prove our point we give you 5 reasons why learning digital marketing can help your web designing career flourish:
1. You can gain more employment
Basically, if you’re a freelance web designer that has the skillset for digital marketing too, you will be the first pick for e-commerce business sites that are not only looking for an attractive website but also ways to promote it.
2. Earn more money
Sometimes, money is tight for freelancers. But, when you are a web designer who specializes in digital marketing too, you can charge your clients a higher amount for the combined services you provide. You will have to talk your payment through with the client, but being an expert in both spheres puts you in the right for asking a higher pay.
3. You can build your brand with ease
Because web design is quickly becoming a coveted profession, many freelancers find themselves going from client to client, seeking employment. But as someone who has a personal brand that combines marketing and design, you can have clients approach you with their projects. Of course, you will have to develop a presence on the internet advertising your services. Either start a daily or weekly blog or post your information on a Facebook business page to help clients locate you easily.
4. Find yourself a part of a growing industry
Technology has increased rapidly over the last few years, and it will continue to grow way into the future. As a web designer, therefore, you will have the capacity to code websites suited to different technological devices. Your knowledge of digital marketing will help you promote brands and products more interestingly. You could even combine the two features together to create a website that is intrinsically adapted to promoting a product or brand using all the tools of digital marketing.
5. Create ideas for your own brand and products
It could be assumed that you too have a dream of launching an e-commerce site with your own goods and services one day. Learning the ropes of digital marketing early on may help you get several crucial ideas that you can implement when that dream finally becomes a reality.
Conclusion
It is true that digital marketing and web design are two distinct spheres. Yet, with the changing status of e-commerce in modern times, the lines between the two are getting blurred. Our reasons clearly show how you may benefit by adding digital marketing to your list of skills along with web design.
