Who doesn’t love the nostalgic feeling that a holiday brings?
Everyone has their favorite, and each one is chock full of colors, celebrations, and decorations to light up your home. Many of us look forward to holidays because they break up the monotony of everyday life.
They’re also a strategic way to boost your marketing success and conversion rates by catching your audience’s attention.
From New Years to Halloween to Labor Day and more, try these holiday marketing ideas for a nice sales bump. We’ve got a festive selection for the full year.
Our Top Holiday Marketing Ideas
If you’re ready to take advantage of marketing around the holidays, then here are some of our favorite tips. You can use these ideas for a number of holidays. There are so many different ones that we’re certain you’ll find a holiday that fits your brand.
Black Friday
When it comes to holiday shopping season, Black Friday is no longer a stand-alone holiday for shoppers. With the addition of Cyber Monday, this major event after Thanksgiving has turned into a weekend-long extravaganza that includes unbeatable sales.
Sure, this is many shopper’s go-to days of buying frenzy, but it’s no longer the only time of year to make your marketing move.
Today, shoppers are more interested in the convenience of their shopping experience. They often prefer to make purchases online in the comfort of their own home. Which means your focus shouldn’t just be on in-store deals.
Make sure you market your own holiday sales online and in-store, which special benefits for each. Then track the effectiveness of both.
Year-Round Holiday Marketing
It’s time to take your holiday marketing to the next level and start to look at the benefits of holidays year-round. The first step is to look at your sales history and see what times of the year you notice a boost.
Then see how you might be able to connect that time of year with a holiday. Holidays encourage shopping because they often revolve around family gatherings. Whether it’s buying gifts, extra food, or getting the urge to redecorate, the holidays are a perfect time to advertise special deals.
You can piggyback on holidays like Easter, Father’s Day, or even annual events such as back-to-school shopping by engaging your audience.
Create Your Own Holiday
There are so many “National Days” now that are used to celebrate or bring awareness to important causes or events. A certain day is considered a “National Day” if a proclamation is issued by the President of the United States. It also requires an Act of Congress in which Congress votes to approve the date legislatively.
These National Days are another way for your business to leverage your brand’s advantage. National Donut Day or Feed the Birds Day are just a few of the unique National Days that could pertain to your business.
You don’t have to have a day approved by Congress and the President in order to make it special. Depending on your company, you can create a day to celebrate all kinds of things.
You can make the day your business was founded a special day simply by promoting it on your website and social media platforms. It won’t be officially a “National Day” but you can still promote the event.
Use one of these holidays to create a celebration by either giving away free shipping or offering a special discount. Using Macy’s discount code from a reliable coupon website can actually attract a lot of online buyers.
Offer a Solution
When it comes to the madness surrounding major holidays, one of the best marketing strategies out there involves selling a solution. Whether it’s the solution to finding the perfect gift or it’s a way to minimize stress, brainstorm how your product offers a solution to your customers during the holiday season.
For example, maybe you provide a catering service. You can market to your customers how your business will take the guesswork out of preparing a meal for guests. Show how your service or product will solve their problems and they’ll recognize the value you’re offering.
Get Festive
There are so many ways that you can bring the holiday season into your marketing plan. Why not dress up your website with festive colors or themes to get your customers in the buying mood?
Holidays each have their own brand that your customers will already recognize and gravitate to. You can use this to boost sales by combining the holiday with your own unique look and feel.
For Halloween, you can give your website and email newsletter a spooky overlay. For Christmastime, add snowflakes and candy canes. You don’t have to go overboard to add some festive fun to your marketing campaign.
You can also create festive giveaways that have your brand on them. If you’re looking for branded items for your next holiday event, we’ve got the perfect selection.
Make sure you create your own take on the holiday. You don’t want to blend in with the competition by doing the same thing as everyone else.
Celebrate Good Times
Another way to celebrate the holidays with your audience is by promoting contests and giveaways. You can put together a gift basket or even a vacation trip. Make sure the giveaway is something that makes sense for your brand.
This is a great way to encourage people to like and share your posts on social media. You can host the contest on your website to encourage people to visit it. You might even consider partnering with another business for the giveaway.
Joining forces with another business is a great way to extend your marketing reach. Together you can work to promote the giveaway and also help each other build a larger audience.
Sense of Urgency
One of the many reasons that marketing around a holiday is so effective is that it creates a sense of urgency. This is something you should include in your marketing whether it’s for a sale or entering into a contest.
Oftentimes people are indecisive when it comes to making a purchase or decision. If you create a deadline that is related to the holiday, it will encourage your audience to take action.
Be sure to remind your customers of the approaching deadline and limited time offer. You can even put a countdown to the date on your website.
Most Wonderful Time of the Year
When it comes to the holiday season, it’s the most wonderful time of the year for marketing. Take advantage of holidays year-round to boost your conversion rates.
We hope you’ve found these holiday marketing ideas helpful. Want some more useful tips for your business? Check out our blog to learn more.
