Bigcommerce retailers face an uphill battle with securing new customers today. Options to interest new shoppers include pay per click advertising, press releases, SEO, native ads and content marketing as well as remarketing. But once shoppers click and buy, most retailers don’t take the relationship further. Failing to build critical customer relationships can cost retailers big in the long run. But with the right Bigcommerce CRM in place, they can make meaningful relationships that grow over time and encourage loyalty. Here’s how.
Business Intelligence
How does business intelligence help you get more conversions? In a CRM, it can highlight trends, spotlight loyal customers and even tell you what customers to market what flash sales to in order to draw more sales and fewer returns. BI can also help you decrease shipping cost, improve reverse logistics (returns process), and even help you resolve common disputes. It’s a must-have for any serious online store.
Email Marketing
Did you know that email marketing has the strongest ROI for any marketing method? Well-crafted emails to existing customers can generate a 13% open rate and a 5% purchase rate, and sometimes higher. If you use the email marketing features in a CRM to remarket to the right people (combining it with business intelligence), you’ll probably stand to beat out these statistics, in favor of more sales of course. For long-term effectiveness, email appending can be of great help to keep your email list in top shape.
Customer Service
In an ecommerce world where customer service doesn’t have a face to face mechanism, it’s important to build and maintain relationships. The right CRM helps you learn more about each customer while aiding in the important documenting of their journey and experience. This leads to swifter dispute resolution, more adept customer service and a better understanding of the issues at hand. Better customer service means stronger sales and improved long-term retention.
Forward & Reverse Logistics
Getting packages out to customers in a timely and accurate manner is critical to any online retailer’s success. Customers have grown to expect two-day shipping, and with the right logistics in place, your store can offer it. Good CRM for ecommerce works with or features integrated shipping software and returns software, so that your online store’s relationship-building tools help you ensure timely delivery of ordered goods and hassle-free returns of the ones that didn’t work out.
Getting ahead in today’s unpredictable ecommerce world requires grit, know-how and the right tools. Thankfully, today’s leading software solutions can take a lot of the legwork out of this otherwise tedious process by streamlining and automating functions that used to require hours of work. With these powerful weapons in your marketing arsenal, you can stay a step head of the game from day one.
