With modern technology advancements, creating a visually appealing trade display is easy. However, with all the creative possibilities, you can get lost quite fast, and lose sight of what is really necessary for ensuring that your trade show display is effectual. That is why considering a professional trade show display service is vital.
ExpoMarketing services, for instance, offers a personalized trade show display following your industry-specific needs and personal preferences. The creative and flexible team sees to it that your trade show display stands out and that your booth is unrivaled, ensuring that you gain the maximum traffic possible.
As you plan your trade show, here are some tips to consider for creating an effectual trade show display that converts prospects into sales.
Simple graphics do the trick
Simple, bold, and clear graphics may seem basic, but they do more good than the elaborative and mysterious graphics. Though the flashy graphics may be fun to look at, they are distracting as well, meaning that they may not pass your intended message.
Single image, for instance, can tell a story, but many images may complicate the process, making it only visually appealing but confusing for an attendee to effortless understand. It is like they need a cipher to decode your message, making your efforts unproductive.
A short headline is the go-to
Most attendees walk right past booths they were not planning to visit. However, you can change that by going for a compelling, short, clear, and simple headline. As they walk by, the headline will capture their eye, and the compelling message will drive them to take a quick look at your business. Go for an easy to read typeface to ensure that the headline can easily be read even from a few yards away from your booth.
Be creative and precise with the description
You do not want to bore your visitors with an in-depth explanation that elaborates what your business is all about. Since no one has the energy or time to read through paragraphs of your description, the trick is to make it concise, short, and informative. Use bullet points, make the description easy to scan; do not be too technical, and make it a fun read. Use a clear and clean layout, simple image, and a precise message to ensure you capture the traffic and keep them interested in what you are offering.
Let the traffic follow you
Feature your social media and website address to make it easy for the traffic to follow your business. The trick is to make the web and social media addresses easy to remember and consistent with your business. If a visitor saw something that interests them, they can copy the address and visit them later at their convenience. That way, you can conveniently gain more leads and exposure even after the trade show.
Place your business name and logo strategically
It may seem obvious that you will include the business name and logo to enhance your branding efforts. However, what may skip your mind is strategically positioning it for maximum exposure.
The header portion is a convenient spot as most attendants expect it to be there.
Trade show displays affect how your booth performs. If you do it right, you get a chance to bring significant traffic, including the previously uninterested groups.
