Email drip campaigns tools are the ones that have already conquered the hearts of many email marketers all over the world. They let send email chains automatically when the recipients interact with the email performing an action pre-defined in triggers.
Snov.io is a famous outreach automation platform which besides other tools offers drip emails. It comes with the latest features of email marketing, making it easy for companies to deal with plenty of emails on a daily basis. Already wonder how Snov.io helps in building email drip campaigns? No worries, here we go!
How does the Email Drip Campaigns tool work?
Do you find it difficult to handle an email campaign manually? Of course, it is a tedious job to send emails to active and interested leads manually. And of course, automation tools have come up helping people get rid of manual work once and forever.
As you’ve already grasped the idea, the tool for email marketing automation is called email drip campaigns. They allow an easy email campaign sending. With the help of email drip campaigns tool, an automated campaign can be set. The automation is performed due to some features added to the campaign.
- With the help of a predetermined schedule, emails are sent to the target group on definite days and times and according to the timezone.
- If you add triggers between emails, set the actions and time when the action is to be performed, the follow-up will be sent according to it (but not earlier than the pre-scheduled time comes).
- If you don’t want the emails to be sent right when the action is performed, you can add a delay It can be defined either in hours or days.
These elements will save a lot of your time and let you focus on the core functioning of the business organization.
Features offered by Snov.io Email Drip Campaigns
Snov.io Email Drip Campaigns tool is the one that even within the free plan gives access to all features.
Create an email campaign quickly
Nothing can be better than creating email campaigns quickly and sending emails to the target audience. With the help of the drip email application, a customized email list can be created in a matter of minutes. Also, by using this user-friendly drip campaign builder, you can build effective follow-up emails based on the actions of recipients at every level of the campaign.
Simply drag and drop elements into the creation field, set them, and connect them one by one into a working sequence. Choose whether to send emails to all the email addresses if the recipient has got a few of them or not. Define to which emails not send emails (unverified or catch-all emails).
Even more: take advantage of ready-to-use email and campaign templates to save even more time. To maximize the use of email marketing, this tool is the safest bet.
Send personalized plain-text emails
Send plain-text emails along with variables in the subject line as well as in the email body. First of all, email deliverability will be higher. Secondly, every email will look personal and people are more likely to open such emails and read them.
Make yourself visible and recognizable
This can be achieved by adding a professional email signature. You can set it in the account settings and it will be automatically attached to all the emails. This way you will look professional and people will trust you more.
Respect the prospects
People should always have an option to unsubscribe from your emails. So give them this opportunity. In Snov.io Email Drip Campaigns builder you can add the unsubscribe link to the emails.
Track the email campaign
Get access to complete statistics of your drip emails in one click. There, you will see the detailed information if the campaign performs well:
- opens of emails;
- replies to messages;
- the number of link clicks;
- unsubscribed prospects.
With this information, you will know if everything is OK or you need to change something in the campaign. This feature is unlocked even within the free plan (yes, some of the companies do not provide statistics is free plans).
Wrapping up
Snov.io Email Drip Campaigns tool is great for email marketers. It is truly time-saving and handy. As the tool is a web-based application, it is accessible from anywhere so you can create a campaign any time you need and check the campaign performance if you have access to the Internet.
Thanks to such a tool at your disposal, you will easily drive sales and benefit. Good luck to you!
