With the growing techniques and technology, the way of interaction is also changing. Every now and then, new technology is giving birth to another technology. Hence, we are living in an era, where without technology, we are nothing. One such technology that we are going to look into today is Chatbot, Google defines it as a computer program or an artificial intelligence which helps in conducting a conversation via the textual and auditory method. These days, chatbots are showing up on every app and website for easier interaction with the customers and audiences.
If we specifically talk about the role of chatbots in e-commerce then the advantages are never-ending. Chatbots actually fits perfectly and nicely in the e-commerce space. Just because of chatbots, business owners are getting countless advantages. In plain and simple language, the chatbot is a messaging app allowing customers to interact directly through artificial intelligence for amazing shopping or buying experience.
This artificial intelligence powered tool acts as a medium between the brand and the audience through intelligent conversation in natural language. They help customers to make the right decision for their shopping needs along with helping them to choose the best one available online. Let’s dig deeper to know the advantages of bots along with knowing how chatbots are redefining the e-commerce space:
# Chatbots makes the job of retailer bit easier by attracting more customers to the sales funnel
# Saves order history, if in case you require them again
# Most importantly, chatbots help in cutting down all the extra apps thus saves a lot of time and expenses
# Chatbots are designed exclusively for enabling a conversational way in customer experience, be it visual one or auditory
# Sellers can get the opportunity to generate more leads in the market, as chatbots send regular updates and other information to the subscribers
# Chats acts like a salesman, recommends various different things to the users
Defying the traditional ways, chatbots are coming forward with various different things to satisfy the needs of customers and audiences outside the social platform. Here are some of the ways through which chatbots are fulfilling the needs of the customers in real-time.
1. Real-Time- customer has the time to wait for feedback, this is the reason customers emphasize on immediate and accurate feedback. Not fulfilling the demands of the customers on time will make them switch to another competitor in the market. The emergence of chatbot and chatbot development made it easy to stay connected with users round the clock which ultimately helps in bettering user experience along with a reduction in bounce rate.
2. The face of the brand- your brand only gets register in the mind of the people, when it is unique, striking and absolutely creative. Your brand is the representation of your ideas, values, and goals. Giving those things a face or a voice will charm the users to use it more and more. With the help of chatbots, you can fill in the personality or certain sort of languages like the tone or certain sound to your e-commerce website for more traffic. These additions will ensure the engagement of more customers in your web app.
3. Delivering best experience- With the advent of technology, nobody wants to remain in the background, the same goes with the story of the online medium. Well decorated websites are not enough to make customers crave for, individual attention is also required to stay connected to the customers. Through chatbots, it is easy to make connections with customers, as the chatbots.
4. Accurate information- human errors are common and no one fixes them. But can surely be rectified. To resolve the situation, AI-based chatbots are available to provide accurate and correct information to the customers, no matter how many times you made similar requests. You will get answers every time, you will ask. This is certainly the power of bots, a unique blend of artificial intelligence and technology.
5. Smart interaction- AI chatbots have the tendency to reply smoothly to the queries of customers round the clock. Moreover, they are designed in such a way to satisfy all the queries just by interacting through both audio and visual media. You can even make your bot appear smarter through advanced language interpretation techniques.
6. Quick answers- No one has the time to wait for long and detailed answers. These days people want quick, crisp and to the point answers, thus chatbots are designed in such a way that they can quickly answer your queries within seconds. Apart from that these bots cannot answer lengthy answers. Though, bots are now developed to that extent, where it is also possible to get the exact answer or a solution without asking the second one.
Concluding everything, E-commerce is one of the most important sectors in the market, which engages more number of customers and users as compared to other sites. To make people keep sticking to the e-commerce sites, chatbots are definitely playing a great role. They are fun, engaging, convenient and absolutely easy. And with this speed in technology, those days are not far when chatbots will become more artificially intelligent and way more engaging.
Till now, the main role of the chatbot is to provide you solutions to your queries along with answering you regarding things you are interested in. Hence, these are a few of the ways through which chatbots are helping consumers. But these bots wouldn’t have become a fit hit if specialized e-Commerce app development companies were not behind them. App development companies deserve all applaud, as they are the brain and intelligence behind chatbots. In the future, with more development and advancement in technology, these bots are going to emerge even better and engaging.
Author : Priyanka Juyal is the content writer with Appventurez, writing about the various genre of mobile app development and technologies related to the same. Through her knowledge, skill, wit, and understanding, she focuses more on delivering the content in a simplified and easiest way. Her priority is to cover up new technologies and techniques for her audience. When not writing about techs and technology, you will find her writing poems, sketching, drawing, playing guitar and touring in the valleys of Uttarakhand.
