We are living in the future. Our conversations are automated and our processes are on autopilot. It may sound like an excerpt from a sci-fi novel, but it’s true. Technology has made it possible for us to converse with our audience even during ungodly hours. These chatbots are a blessing to e-commerce platforms, whether they sell goods or services. It’s a convenient and smart way to generate leads and sales.
A chatbot is a computer program that automates market engagement. Powerful chatbots are programmed to understand complex requests, personalize responses often achieved through artificial intelligence. While this technology is still in its infancy stage, there’s no denying that chatbots have already shook the world of digital marketing.
Meanwhile, the bots of today follow a set of human-programmed rules through a chatbot building platform. Choosing the right Facebook messenger chatbot platform is integral to the success of your marketing campaigns as well as you e-commerce business.
What are Chatbots for?
Chatbots have one singular purpose and it’s to improve user experience among your potential customers. There are chatbots that can be used for specialized tasks such as taking orders and answering queries. These tasks can be done quickly and more efficiently. These automated platforms also help build credibility and relevance among your social channels. It also helps establish trust among your customers by providing a pleasant and personal customer service. As chatbots get smarter over time, chatbots can evolve from answering frequently asked questions to help resolving common issues, scheduling appointments, and providing buying advice. Altogether, it’s a great advantage to have especially if you are an e-commerce business.
Why Should I have a Chatbot?
Unlike humans, there are no mortal restrictions in chatbots. Because it is automated, it can handle thousands of conversations. Humans on the other hand, can only handle two to three conversations at the same time. By removing this restriction, you are opening yourself to more leads without any sacrifice.
Engaging with your audience is an important aspect of growing your community online. Chatbots help you automate this process by answering multiple inquiries instead of dumping repetitive questions to your customer service team. Use chatbots that utilize broad keywords to answer frequently asked questions.
While other platforms offer a straightforward and passive experience, chatbots help you constantly and actively market your content online through engaging and personal content. Chatbots help you nudge your leads further down your funnel without wasting too many resources on backend support. A single chatbot can replace multiple people who do the same mundane and repetitive tasks.
What Should I look for in a Chatbot?
You simply cannot work with something you do not understand. This is why a simple user interface is a prime necessity among chatbot platforms. A user-friendly interface helps you work more efficiently. Not to mention that a simple user interface with easy to use features is effortless to manoeuvre.
Another important feature you should look for are short and simple interactions. Conversations should be almost human-like. Since most users will view messages on mobile, it’s important for the chatbot to be able to break down information into shorter sentences so it’s easier to read on mobile.
