In recent times companies and brands have placed a great focus on digital marketing. As a result there is a great demand for professionals with digital marketing skills.
Interesting Fact – The demand is so great that it’s created a significantly large skills gap within the industry. This is due in part to some tertiary institutions being unable to keep up with the constant changes in technology.
If you enjoying doing stuff like SEO, content creation and social media management, this is a good time to consider a career in digital marketing.
Why choose a career in digital marketing?
Large salaries and a variety of career choices are just some of the benefits digital marketing professionals can look forward to. If you’re still not convinced let us break down it for you.
• Be an In-Demand Professional
Remember the skills gap we mentioned earlier? This gap creates a unique competitive advantage for anyone who chooses a career in digital marketing. Because digital markets usually have more than one specialty, you become an invaluable asset to any company that hires you.
• More Career Choices
Technology is constantly evolving. Because of this digital professionals have a variety of careers to choose from. These careers cover a wised range of roles such as content creation, social media management and more. Because there are so many opportunities available digital marketers can afford to choose the type of company they’d like to work for. If they prefer to work for startups, there are a lot of digital marketing jobs in San Francisco, Seattle and other parts of the US for those who want to pursue this career within the area.
• Flexibility
As we mentioned earlier, jobs in the digital field are flexible when it comes to specialization. You can start out as a copywriter and move on to social media management without much effort.
But another cool thing about digital is that it’s also flexible with regards to location. Lots of businesses give employees the option to work remotely. And if you’re a freelancer you have the ability to set your own work hours and work from anywhere on the planet.
• High Earnings
Because of the skills gap digital marketing professionals are a rare and valuable commodity. Basic economics tells us we that when something has a high demand its value and / price increases as well. This means that digital markets can expect to earn a relatively high salary.
Career Options in Digital Marketing
By studying digital marketing you have the ability to branch out into any particular specialization. This is because digital marketing courses cover a wide variety of complex and interesting material.Here are a few career options available to digital marketers.
• SEO Specialist
Search engine optimization (SEO) specialists are required to have an extensive knowledge of how search engines work. They are tasked with increasing website rankings organically (or via PPC campaigns) through the use of targeted keywords and general website optimization.
• Content Marketing
Content marketing forms an integral part of any brand’s digital marketing campaign. Content marketing specialists have an extensive knowledge of multi-media marketing strategies.
They have the ability to create engaging content across all forms of media such as blogs, websites and social media platforms. They are also tasked with providing quality, unique content that is effective in the context of a brand’s marketing strategy and business goals.
• Social Media Specialists
Social media specialists require an in-depth understanding of every aspect of social media and subsequently the know-how with regard to interpretation of the related analytics. These specialists are tasked with updating a brand’s social media platforms with quality, relevant content, knowing how to engage with users and interpreting analytics.
• PPC Specialist
PPC (pay-per-click) specialists are experts in advertising who are tasked with increasing website traffic. They do this by creating and managing advertising campaigns by incorporating keywords and eye-catching graphics in their adverts.
Final Thoughts…
Digital marketing opens up a variety of career and employment opportunities for anyone.The coolest part about digital marketing is that you don’t have to wait for an internship or graduate placement program in order to gain experience. You can start your own career without having to leave your couch. Just sign up for a digital marketing course to hone your skills and you’re good to go.
