According to biologists vision is the most dominant of all our senses. In other words, the brain responds quicker and better to information that is transmitted visually, and it is also processed much faster than text.
So, with this information it’s not hard to figure out that video marketing must be part of any digital marketing strategy.
For this reason, there has been a massive shift in digital marketing towards the use of visual content, especially on social media platforms. Despite the growth of video marketing, some businesses tend to steer clear of this powerful marketing tool.
Times have changed and it’s no longer difficult or inaccessible for anyone to make an entertaining and valuable video to include in their digital marketing.
A few reasons why this trend of digital marketing has been overlooked in the past are:
A. Lack of creative content;
B. Small budget;
C. No proper videoing equipment;
D. Lack of know-how.
This is no longer the case. There is nothing stopping you from creating a great video to add to your digital marketing campaigns. Thankfully, there are many ways to ensure your video marketing goes to plan and perhaps even goes viral.
Tips for making successful videos
There are many factors to take into consideration when creating a marketing video, such as your target audience, the psychology of your viewers, the tone of your brand and how you plan to share your video to drive maximum views and audience engagement.
Here are a few points to keep in mind when planning your video marketing:
Short and sweet – Your viewer hasn’t clicked play to watch a two hour movie, so keep in mind your marketing videos should never be longer than two minutes. It’s been proven that 60 – 90 second videos are more likely to achieve more success.
Tell a story – Like a good book captivates the reader by telling a good story, so too should your marketing video. Don’t just state facts or figures. Make it your video a visual story.
Watch the entire video – Our brains tend to shut down when overloaded with facts or figures, so it’s crucial that your marketing video is entertaining as well as informative to ensure they watch the video through to the end.
Be emotional – No matter the genre of your video, whether your intention is to make viewers laugh or cry, the point of a video marketing strategy is to make your view feel emotion.
Call to action – End off your video with a strong call to action, perhaps even adding in a benefit for the viewer or a reward of a special offer.
Making videos that people actually want to watch
Once again it’s all about content. Video marketing is no different to any other type of digital marketing plans. Be sure to keep the following to of mind when creating your own video marketing strategy.
First few seconds count – First impressions count – always! So, use the first few seconds of your video wisely. There’s no time to waste in a short video so bring your story to life from the get-go.
Focus on the story – There needs to be value for your viewer in watching your marketing video. Tell a story that is relatable which allows your viewer to see how your product or service can help them.
Create a hook – You’ve basically only got five seconds to capture your viewer. Create a mind-blowing hook and they’ll stay tuned in.
Target audience carefully – You’ll want to create your marketing video with your target audience in mind. There’s no use making an hilarious video if the audience you are targeting is wanting to find more information on a very serious topic.
Don’t forget the thumbnail – This is often overlooked. Most video sharing platforms like Facebook and YouTube allow you to ad a thumbnail to your video post. This is a great way to get your viewer’s attention
Don’t forget silent videos
To successfully cut through all the noise out there on the web and especially social media, silent videos can really work well, if done right.
When opting for a silent video the visuals have to have even more impact. This is where text plays a big part too and you can get very creative with subtitles too.
