Ranking of your content on the web is important as it is directly related to the amount of traffic your website will get. Writing high-quality content may surely get you a long way, however, there is more to the equation than that. You may write a stellar article, however, what good does it do you if nobody reads it?
In fact, 90% of all pages do not get any traffic from Google. Shocking, isn’t it?
This is why the optimization of your content for search engines should be taken very seriously.
Getting organic traffic on your website is a key to success and the tools below will help you do that and more.
Google Analytics – Your #1 Must-Have Tool
Before making any kind of move, it is important to know where you stand. If you want to see your rank in Google, use Google Analytics to find out! This tool will provide information about your page as well as the keywords and phrases it ranks by. There are a lot of benefits of using Google Analytics, here are just a few of them to mention:
The fact that this tool free of charge. Anyone can use it whenever they want.
* Google Analytics is usable on different digital platforms and environments such as websites, mobile applications, and pretty much anything that is connected to the internet.
* If you actually wish to learn more about how to use this tool, there’s a Google Analytics Academy. It provides more in-depth information on how to use this tool.
* Google Analytics allows you to create custom reports based on what you need. In other words, you can keep track of specific information about your web pages.
Arguably the Best Tool for Keyword Research – Ahrefs
Just about any SEO specialist worth their salt knows about this tool. It would be silly not to use such a versatile and worthy platform. Every 24 hours Ahrefs crawls 4.1 billion pages, providing its’ users with the following information:
* Tracking the user’s linking profile as well as all ingoing and outgoing links of their competitors. Keeping tabs on your competition is important as it will help you stay on top of it and possibly learn a few things from them. Ahrefs allows you to filter valuable links from low quality links.
* Keywords’ position as well as the search queries for any chosen website. It’s a really helpful feature when analyzing both your and your competitors’ traffic. Why might your competitors rank higher in Google although you have more informational &/or better-researched content? One of the reasons for this is because they must have covered more keyword phrases that match the users’ expectations.
* Ahrefs has the biggest keyword database on the market, and it increases in size as you are reading this article. On top of that, Ahrefs is extremely fast at crawling the web and their Content Explorer tool works wonders for content marketers.
Trending Topics to Discover: Buzzfeed, Quora and Reddit
Using Google Analytics and Ahrefs will greatly help you optimize your content. If you are thinking what kind of content to create, 2 more bonus tools will help you with that. Speaking of content, you can find the latest trending topics on Buzzfeed. Asking questions leads to a greater understanding of what is on your mind.
Quora will help you figure out what’s on the mind of your potential audience as it is the number one website where people ask questions.
Last, but not least, Reddit can provide tons of information about what people talk about and want. Reddit ranks as the 5th most popular website in United States alone, according to Alexa, and is within the top most visited websites in the world. Reddit is a collection of forums where people can voice their opinion about pretty much anything.
Improving Text Readability with Hemingway App
This tool can directly impact the quality of the content you put out on the web. Hemingway App is used a lot of writers around the world who focus on creating quality content. It shows where you can improve the quality of your writing and correct your mistakes if you have any. It doesn’t just look at grammar and punctuation. Hemingway App also takes your sentence structure and word choice into account, bringing your pitch to a whole new level.
One of the best things about using this writing tool is the fact that it requires no installation or plugins in your browser. Simply to hemingwayapp.com and paste your text in the webpage. The tool is readily available for you to use.
EssayPro for Excellent Human Editing and Proofreading
Technology has advanced far in the 21st century and there are great artificial intelligence (AI) powered tools to check the quality of your writing. No AI, however, can rival a professional writer when it comes to knowing what a great piece of writing should look like. EssayPro is a custom essay writing service that focuses primarily on academic writing but also helps with paper editing and proofreading. It is currently one of the best services available to check the quality of your writing as well as help you create a top of the line content from scratch. Professional essay writers can help you make a masterpiece of your writing whether it is an article for a web page or a college writing assignment.
SEMRush to Track Content Ranking Details
SEMRush is going to help you do just that whether you are an SEO specialist, social media marketer, or content/PR manager. It can be of great benefit for exploring website statistics and checking the backlinks. Besides, content managers will find its’ content audit tool kit extremely useful because it enables tracking such information as word count, headers, and even social reaction and user behavior signals.
Get Rid of Plagiarism with Copyscape
Plagiarism was always frowned upon and directly affects the credibility of the content. Before posting a fresh piece of content on your website, be sure to check it with Copyscape to make sure that your content is 100% original. This tool can also be used to check who is copying your content and posting it on their web pages.
Plagiarisma, Content Watch and Grammarly are fine alternatives to Copyscape paid services.
Check the Server Load Time with Bitcatha
Page load speed affects the experience of just about every visitor that you get on your website. Checking the server response time with Bitcatcha and improving the page speed of your web page can sometimes make all the difference when it comes to user experience. How to speed up your webpage loading?
Here are a few things to keep in mind:
* The longer the page the “heavier” it is for loading
* Media elements are incredibly heavy – invest time into optimizing their size and use optional types of files
* Some plugins initially installed to improve website functionality might also hinder its’ loading speed
* Additional factors such as outdated browser version or weak internet connection play their role too.
Final Words for E-Mail Marketers
You deserve to have your content ranking at the top. Carefully selected tools mentioned in this article will help you succeed in getting the most traffic possible flowing through your website with all the benefits that it brings. Good luck in your endeavors!
