According to a study that was released earlier this year, almost 90 percent of Americans believe that drug addiction is a major problem in their community. And it’s not all that hard to see why.
At the moment, there are millions of Americans who are addicted to drugs. There are also more than 60,000 people dying every year due to drug overdoses. It’s clear that America’s drug problem has officially spiraled out of control.
As a result of this, there are substance abuse rehab centers popping up all over the country. They’re working tirelessly to try and help people kick their drug habits once and for all.
Are you attempting to get a drug rehab center off the ground right now? You can do it by setting up a website that will put you on the map.
Here is how to create the best substance abuse rehab website.
Choose the Right Domain Name
The first thing you’re going to want to do before you start working on your substance abuse rehab website is to choose the right domain name for it.
This can be a lot more difficult than you might think. There are more than 14,000 rehab centers in the country now, which means a lot of the best domain names have already been taken.
You can find one that will work well for you, though. Something as simple as the name of your drug rehab center will let people track you down if they’re looking for you.
Just make sure you don’t go with a domain name that’s too generic. It could cause your website to get lost in the crowd online.
Set Up a Warm and Welcoming Homepage
When people visit your substance abuse rehab website, there’s a chance that they’re going to be battling some very serious inner demons. So the last thing they want to see on your homepage is something that’s going to remind them of how tough their life has gotten in recent years.
Steer clear of using images of people who look down and out because of drug use. Instead, consider going with something that will uplift those who visit your website and provide them with hope. Use the latest web design trends to catch people’s attention.
You want people to feel good when they come to your site. You also want them to feel inspired to get the help that they need. Your homepage can accomplish both of these goals and make it more likely that people will continue to dig around on your site after seeing your homepage.
Make It Easy For People to Find the Services You Provide
Although there are now thousands of drug rehab centers across the U.S., they aren’t all created equal. Each one offers slightly different services than the next.
Which services does your substance abuse rehab offer to those who check into it?
You should make it easy for people to see which services you can provide so that they know if you’re going to be able to help them. If they’re in need of, say, methadone detoxification and that’s something that you offer, it should only take them a few seconds to learn that.
The best way to go about doing this is to stick a “Services” or “Programs” tab near the top of your homepage. When people click on it, it can reveal the services or programs that you have available for people.
Avoid Bombarding People With Too Much Information
There is so much information on drug addiction out there in the world. So much information, in fact, that it’s easy for those who are battling an addiction to get overwhelmed by it.
With that in mind, you don’t want to hit your website visitors over the head with too much info at once. You shouldn’t clutter up your homepage or any of your service pages with drug addiction stats and statistics that are potentially going to confuse them.
Instead, you should limit the number of words that you put onto each page and leave plenty of white space to give the info that you do provide the space to breathe. It’ll give people a much better overall experience on your website.
Include Your Contact Information on Every Page
The goal for your substance abuse rehab website should be to entice people to get in touch with you and seek treatment. You can do that by making it as easy as humanly possible for people to find your phone number or email address.
Put your contact info on each and every page on your website. From your homepage to your services page to your “Contact” page, your contact info should be featured prominently.
Start a Blog and Update It Regularly
Many of the people who come across your website are going to find it through search engines. Therefore, search engine optimization will be the key to picking up organic traffic.
One easy way to improve your website’s Google ranking is by starting a blog on your website and updating it regularly. Sprinkling industry-specific keywords throughout your blogs will also help.
Your blog will allow you to share valuable information with your website visitors. But it’ll also help your website get more eyeballs on it every month and make your drug rehab center as a whole more successful.
Find a Place for Testimonials
At the end of the day, you can have the most beautiful substance abuse rehab website in the world. But if the services that you provide to people don’t actually work, what’s the point?
Dedicate a portion of your website to testimonials and use it to highlight some of the success stories that have come out of your rehab center. They’ll go a long way towards convincing those dealing with a drug problem to get the help they need.
Put Together the Perfect Substance Abuse Rehab Website Today
If you want to drum up more interest in your substance abuse rehab center, working on your website and finetuning it should do the trick.
It can be difficult to stand out in the sea of drug rehab centers that are popping up every day. But your website will give you a decided advantage over your competitors and do a lot of good for the world.
Do you want to launch your new site soon? Check out our blog to see how to start putting it together.
