Just about every industry is going digital these days as consumers look to the internet to find what they need.
If you’re in the finance market, getting into the digital space is essential for success. As you enter into the digital world, you’ll need to adapt your marketing strategies.
Traditional marketing just won’t cut it anymore. Here are 5 tips for digital marketing in the finance industry.
So, without further ado, lets check out some tips for Digital Marketing in the Finance Industry below.
Search Engine Optimization
There are so many websites out there, and new ones are being created every day. When consumers need something, they often turn to Google. They type in what they’re looking for and Google generates a list of results ranked based on how closely they match the search. The list of results can be pages long, so how do you get to the top? The answer is search engine optimization, or SEO. There are numerous ways to optimize your website so that you can appear at the top, including keyword usage, title tags, links, and NAP (name, address, phone number) consistency.
Additional resource: 7 Finance SEO Optimizing Tips – McKremie
Create Valuable Content
Content is king. You shouldn’t have just any content on your website though. You need to have relevant, quality content that is updated consistently. In order to stand out from your competitors in the finance industry, it’s essential that you create valuable content. Content provides helpful information to provide potential customers with the answers that they’re looking for. Blog articles are a very common form of content. You can write all kinds of posts featuring how-to’s, new products, services you provide, and so much more.
Blogs aren’t the only type of content you can create. In fact, video content is on the rise, and it can actually help boost your SEO. Videos are very searchable, and they appear in a majority of the top search engine results.. They’re also incredibly effective. Many consumers find videos much more engaging than reading an article and are more likely to check out a product or service after watching a video about it. Whatever types of content you do end up creating, you must ensure that you post it consistently. You also need to make sure that you post your content to the right places, whether that is your own blog or on different sites as part of a guest posting campaign. Crosscap provides the ideal tool for this with their marketing software, allowing you to track all kinds of different campaigns at once and avoid crossing your wires.
Make Your Website Mobile-Friendly
More and more people are conducting searches on the go, meaning that they’re using some form of mobile device to find what they’re looking for. It’s crucial that you build your financial company’s website to be mobile-friendly. Pages that load improperly or don’t work right on a mobile device can quickly irritate consumers, causing them to move on to the next website. When you’re able to deliver a smooth user experience with pages that load quickly, you’re much more likely to retain or gain customers. Having an app can also be very helpful.
Get on Social Media
There are more than one billion active users on Facebook and more than 100 million people use Instagram every month. Twitter also has millions of monthly users. Social media sites like these provide financial businesses with one of the most accessible and affordable platforms to interact with consumers. It’s not enough to just have a social media account though. You need to be active on it. Create updates regularly and respond to customers who reach out to you. It can also be helpful to be present on more than one social media platform.
Don’t Forget about Email
Email is still one of the most effective ways to reach existing customers as well as potential customers. It’s unfortunately being neglected. As people are moving to do just about everything online, email is becoming an important form of communication. The fear of bombarding customers has kept many in the finance industry from using email as a form of marketing. It’s not just about sending emails. You can use data from marketing analytics to target and personalize marketing emails better, which will help to greatly increase your engagement rates.
Incorporating digital marketing strategies is essential for those in the finance industry to retain existing customers while also attracting new ones. Your customers are the center of your business. It’s essential that you keep your focus on them to create products and services that will meet their needs. In doing so, they are likely to choose you above your competition.
