There are almost 30 million small businesses registered in the United States. Does that fact keep you up at night?
It should.
People who are successful in business are never dissuaded by competition. They are always aware of their competition though and are constantly trying to out think them.
How then on the marketing front can you get a leg up on your competitors when everybody is pouring massive amounts money into digital marketing?
Our answer to that question is to take a step towards old school and start considering investing in advertising stickers or decals.
Advertising stickers are stickers that promote your brand and are extremely effective promotional pieces that can skyrocket your customer base.
Here are a few reasons why they’re worth your time.
1. Mobility
A sticker goes wherever you put it. For example, let’s say you create stickers or something like these decals and throw them on the bumper or side of your car.
Just like that you have a 100% free and every bit as effective billboard advertisement that’s getting thousands of impressions every day depending on your daily commute.
That mobility and the resulting ability to engage with everybody within eye-shot of your sticker makes it one of the most unique advertising channels you can pursue.
2. Return on Investment
Getting 5000 impressions on an ad service like Google or Facebook could cost you hundreds of dollars. Getting 5000 impressions with an advertising sticker will cost you however much your sticker cost.
Look no further than that example to immediately understand the cost-effectiveness and returns that stickers can bring to your marketing plan.
3. Stickers are Local
Do you run a brick and mortar store? You know, something like a bakery or a bike shop?
If so, you need to consider advertising stickers more than the average Joe because stickers are the perfect marketing medium for attracting local foot-traffic.
Just think, when you advertise digitally, there’s no guarantee that impressions are truly coming from people who live and work in your community. When you drive around a car with a sticker advertising your business or park it near your shop though, every person who sees your sticker is someone who has business being in your area.
That means there’s a high chance you can convert ad impressions into paying customers.
4. Versatility
Stickers don’t just need to go on the bumper of your car. They can go just about anywhere you can think to put them.
Put advertising stickers on your notebook, on your laptop, on a pole (if legally permitted) and anywhere else in eye-shot of potential consumers.
The more creative you are with placement, the more likely you’ll be to attract people towards your products and services.
5. Friends and Family Can Get Involved
If you have an awesome inner circle of people who want to help your business grow, having advertising stickers is a great way to get them involved.
Ask the people who love you to place your stickers on their vehicle, computers, notebooks, bulletin boards and anywhere else.
With stickers, you give the people who want to see you succeed a simple way to support you.
6. They Can Double as Swag
People love free stuff. The only problem is that producing free stuff like pens, mouse pads, and other items that have your brand name on it costs money.
If you’ve already invested in adverting stickers however, you have in your possession awesome brand depositing swag that you can hand out to people. Furthermore, when it comes to producing swag, stickers are among the cheapest items you can have manufactured.
7. They Can Double as Merchandise
As your brand gets bigger, some brand evangelists might even pay you for cool stickers that look great and simultaneously prop up your business.
Look no further than skate shops which sell brand-centric stickers for anywhere from $1.00 to $5.00 that skaters put on the bottom of their decks.
The sooner you start working with stickers, the faster you can refine your designs and possibly create something so irresistible that people will pay you to advertise on your behalf!
8. They Are Endorsements Not Ads
When people see advertisements online, they see somebody trying to push their products and services on them. When people see a sticker on someone’s laptop, they see a person that loves a brand so much that they’re willing to wear the brand’s logo as a badge of honor.
That endorsement is so much more valuable to onlookers than a typical advertisement. It speaks louder to a brand’s quality.
9. Stickers Get You off of Your Computer
Some people think that everything we do today can be achieved better, faster, and more cost-effectively on our computers. While that notion is over-hyped, no matter what you believe, any business owner worth their salt acknowledges the virtues of diversification.
When it comes to marketing, don’t just throw all of your eggs in the digital marketing basket.
Diversify. Go with something physical. Give advertising stickers and decals a chance.
Wrapping Up Reasons to Consider Advertising Stickers and Decals
At this point we hope that we’ve convinced you of the incredible value advertising stickers and decals can bring to your marketing efforts.
Our suggestion is to find an awesome producer of stickers and a graphic designer to start pumping out a few sticker samples. Once you’ve landed on a design you like, get a few hundred stickers and/or decals printed off and start marketing yourself like crazy!
Looking for more advice on how to plus-out your brand’s presence both physically and digitally? If so, check out more of our content on CodeGeekz today.
