It may feel like the internet already has a website, a store or a page for absolutely everything you could possibly think of. This is why so many people avoid chasing their business ideas or personal projects since how are you supposed to stand out against people and organizations who have been operating for years?
This is where Search Engine Optimization (SEO) comes in. By following proper SEO practices, the aim is to get your content and website to the top of the search engine result pages (SERPs), ultimately bringing more traffic to your website.
Nevertheless, with so much competition out there and so many websites you’re up against, is it worth investing your time into SEO since you’re starting with nothing, and better yet, can you still make money by doing it? Let’s find out.
Is SEO Important?
If you’re thinking about skipping SEO altogether and just focusing on your project, you’re going to be shooting yourself in the foot over time. SEO is one of those practices you should start off implementing in the beginning of what you’re doing since the results will build up over time.
Without implementing proper SEO tactics, Google or any other search engine won’t list your website or content, and users and customers will have a much harder time trying to find you. In some cases, such as plagiarized content, they might not even list you at all.
How to Make Money Using SEO?
There are two main ways you can make money if you’re starting from scratch. You can either implement the practices into your own website or business idea, or you can sell your services to other companies to help them achieve SEO perfection.
The first would be up to you and would take time to build it up. As your traffic builds, you’ll start to earn more money, but this is a lengthy process that can take several months. On the other hand, if you’re looking for some simple ways to earn more cash, selling your SEO services can be a great way to do so.
Learning the Skills You Need
Before you choose either path, you need to make sure you’ve got the right set of skills in order to get the job done effectively. This can be done through reading online content, taking an online course, or a real-world course, such as college or university.
Reading content online is perhaps the easiest way to get started, and you’ll want to research want kind of SEO service you offer. For example, optimizing a WordPress website to be SEO-friendly would require optimizing the image sizes and website layout on mobile devices, as well as other technical details.
On the other hand, you could be writing content for websites in the form of articles, blog posts, product descriptions or social media posts. In this instance, you’ll want to learn about post length affects SEO in certain instances, keyword research, and other forms of SEO like backlinking.
Summary
All in all, it’s very feasible to make money in the SEO industry, no matter which path you want to take. However, it’s important that you have the up-to-date knowledge and the skills to offer to make sure you can provide an accurate and reliable service.
