Effectively pitching a product to your audience takes time and marketing, but the good news is that the online world of marketing has opened up a lot of new ways to directly target your intended demographic. From informational marketing that seeks to educate your audience to going to influencers that can reach out to thousands of people, these methods will help you pitch your products to a wide group of buyers.
Infographics
Infographics are incredibly popular online for a number of reasons. These are long images with graphics and charts that seek to inform the reader about a certain subject. You can use this to teach people about your specific product or your niche in general. The reason why people love infographics is because they are succinct, easy to understand and leave readers feeling like they learned something valuable.
Even though infographics look simple, they can take hours of work to get just right. Be sure to consider an infographic design service to ensure that your image is properly created to hit your target audience.
Social Media Influencers
You should know by now that social media is a driving force in engagement and sales. People who follow your brand online are more likely to keep up with your new products and sales, and they are more likely to buy from you. One of the best ways to pitch a new product is to put it in the hands of a social media influencer. You can take Stormotion help who are experts in designing and developing apps.
These are people who have hundreds of thousands of followers and who commonly talk about your niche. For example, if you are in the beauty industry, then you would want to seek out models, makeup artists and photographers. Contact them and offer free products in exchange for a few positive posts. Studies have found that this can drive engagement up to 25 percent.
Contact Bloggers and the Press
Contacting the press should be obvious since you want a journalist to write about your product. That’s always been a great way to release a new product and it’s unlikely that this practice will change. The only difference now is that you should also consider bloggers. While some people don’t take blogging seriously as a driving force, these people are very similar to social media influencers. They have thousands of readers who pay attention to their every word.
When it comes to the press, try reaching out to publications that match either your niche or audience. For example, if you’re selling cooking supplies, then a magazine about food or healthy cooking would be ideal. The same goes for bloggers. Give a major blogger a free product in exchange for a positive post.
Products in Motion
Many brands like to take photos of their products against white backgrounds so that they look beautiful and pristine. There’s nothing wrong with that, but you can do better. Video websites like YouTube and social media outlets like Instagram and Facebook allow you to quickly upload videos and images of your product as it’s being used.
People love this. They get to see the product under real situations. This gives them a better sense of whether or not they’d really like to buy it. Not only that, but you can listen to your audience and see how they’d like to see the product used, which improves engagement and sales.
Conclusion
Pitching a product has changed over the years as technology has advanced, but many of the guiding principles are the same. Try to get the word out there by educating your audience with infographics, reach out to bloggers and social media influencers and show your product in action.
