Did you know that promotional merchandise in the United States has a history dating back to 1789? Or that the first kind of such products ever used were unique buttons?
That’s right!
And we have President George Washington to thank for the birth of these political branded memorabilia! Ever since his political buttons first came to use, they’ve become an important part of other politicians’ campaigns.
Up to now, the phrase those first buttons bore (“Long Live the President”) also signifies how proven-effective they are for branding.
They’re small, but these buttons hold marketing power. So long as you ensure they’re well-designed, they can help you boost the results of your own marketing campaigns.
How exactly though? That’s what we’re here to share with you today.
So, keep reading to learn about the eight ways you can use custom buttons to advertise your business!
MVP Most Valuable Player Person Button Pin Shirt 3d Illustration
1. Eye-Catching Minimalist Designs without the Information Overload
Pretty things attract people’s attention. It’s our nature as humans. But when it comes to advertising, being pretty is not enough.
Through minimalist designs, you convey important information about your brand without unnecessary details. Too much “clutter” in your design paves the way for information overload.
This can then lead to people not having a full understanding of what your message is.
This is especially true for buttons, which have quite the limited space. If you try to pack in a lot of bells and whistles in the design, the result will look and feel cramped. Too many details can also compromise printing quality.
2. Pass Them Around Conventions and Tradeshows
Branded buttons may be small in physical size, but they can pack a punch when it comes to brand awareness, recognition, and recall. So long as it boasts of a great design and print quality.
Moreover, they’re compact, so passing them around is a breeze. That’s why they’re perfect giveaways during conventions and trade shows. In fact, they’re absolute must-haves during these events.
Why?
Here are a few stats about these marketing events that will blow your mind:
It’s a huge sector, having created a whopping $12.8 billion in revenue in 2016
Four in every five attendees have purchasing power
Almost half of attendees go to trade shows with the intent to buy
With such a huge potential, you’d want to share the great news about your brand every way you can. Branded buttons allow you to put a face on your otherwise less-known business.
3. Building Local Awareness
Even if the internet makes connecting to people easier, we still need to move around the real world. So, unless you own an online business, foot traffic is important in your organization’s survival.
One of the fatal flaws of the internet is that sometimes, your ads don’t reach the right people.
Your custom buttons are the key to informing people where your business is.
They’re also cheaper than online adverts, so create balance with them with your web-based ads. This said, you save on ad space by making tiny billboards that move with your customers.
4. Make Unique Buttons for Celebrations or Festivals
A recent study found that 9 in 10 people recall company branding. You have promotional products to thank for this effect.
You don’t want to miss out on this growing trend!
Along with increasing awareness, buttons can also be celebratory. Local festivals are fantastic places to spread those buttons.
These events bring a healthy number of tourists with them. As such, it becomes a prime opportunity to spread your custom pins.
Event-specific buttons make for great marketing. Don’t let these opportunities pass you by. Plus, your attendance to these events also give your business a more credible and legit feel, not to mention a more personable vibe (AKA “we’re here to have fun too!).
5. You Can Collaborate with Other Local Businesses
What if there are no celebrations or trade shows to attend? That doesn’t you’re your buttons will already lose their usefulness. Before you throw out your surplus, why not use them to collaborate with other business?
Work out beneficial deals that have your buttons displayed on their counters. Find kiosks that can fit in with your brand.
Your business can reach a crowd who are not familiar with your products. At the same time, you build relationships with potential business partners.
All these from a little button. So, take advantage of this small but powerful advertising tool and discover more right now!
6. Designing the Timeless Logo
A timeless logo can often outlive their creators and that’s no joke. Think about the Disney Company and their unique calligraphy logo. It has been around for decades but it remains iconic.
While that task is daunting, it’s not impossible to make your brand more memorable. It all comes down to how your logo communicates your brand.
The font needs to be readable but striking. The general design needs to look good on a button and a billboard.
Your color scheme brings all these things together and then you have your memorable logo.
Being mindful of derivativeness is important as well. After all, you don’t want confusion to arise because your design looks like another logo.
7. Designing Them as Collectibles
As surprising as this sounds, people do enjoy collecting pins and buttons. There are many clubs dedicated to collecting unique pins. It’s interesting to see how varied designs have become over the years.
If your business distributes unique pins and buttons, people will start collecting them.
But how does this help you in the long run? Well, having a button that is collection-worthy means your logo and designs have made an impact. This is how many noteworthy companies built their global awareness.
It also creates a sort of attachment between your customers and your company. Because they find your button familiar, they’re more likely to stay loyal.
8. Advertise Your Company’s Community Awareness
Connecting with the community is the foundation of a small business. It’s important to let your customers know that you hear them.
You can do this through pins by participating in society at large. Make a batch that celebrates a city’s founding or the history of different people.
Take part in charity events that bring the community together. Then create pins that help spread awareness about that charity.
What matters is that you let your customers know that your company is celebrating with them.
It is important to be aware of what people are thinking about because it shows that your business cares.
Expand your Reach through Custom Buttons Today
Think about it.
What if, one day you take a trip into the city and see people wearing your unique buttons. It’s great to know that people like your buttons enough to show them off to the world.
That kind of reach is crucial to building grassroots awareness. So, don’t overlook the power promotional products bring to your advertising campaigns.
Need to know how to balance your print and digital marketing efforts? Then please feel free to check our resources about it!
