Designing a great logo is a rather involved task. Yes, you might get lucky and hit up on something strong right out of the gate, but don’t let the simplistic look of the best logos fool you.
Each one is the product of a significant amount of consideration.
A good logo tells people who you are and gives them an idea of what you’re about, even if they don’t know your name.
These logo design tips for ecommerce beginners will help you find yours.
For more such logo design tips be sure to visit onlinesavingshack.com. These logo design tips for ecommerce beginners will help you establish a unique identity for your online enterprise and heighten your brand recognition.
Logo Types
Logos typically fall into one of five categories. These are Pictorial, Word, Letter, Combination and Emblems. The Apple computer logo is a popular example of a Pictorial Mark. Google’s logo is a Word Mark. Hewlett Packard, Volkswagen and HBO use Letter Mark logos. Meanwhile Adidas, Puma and Burger King use Combination Marks, featuring words and pictures. Emblem Logos typically combine words and an image in one cohesive design. Strong examples of this format include Ford’s logo wherein the word “Ford” is embellished upon the symbol. Porsche and Lamborghini use a similar style.
Simplicity Rules
The whole idea here is for a viewer to connect your logo to your brand at a glance. If they have to spend an inordinate amount of time trying to figure it out before connecting it to your company, you’ve failed. Ideally, they’ll see the logo; know who you are and what it stands for right away. Word marks are particularly beneficial in ecommerce. They tend to be simpler in appearance and more directly tied to your core business model. An added advantage of employing this strategy is your name will be prominently featured everywhere you use the logo.
Be Mindful of Mobile
Smaller screens impact legibility. Your design should be configured so your logo comes through loud and clearwhether viewed on a desktop device or on a handheld screen. Going with a horizontal format for your logo, rather than a vertical one, helps you accomplish this more readily. It also affords you more screen space for the most important aspect of your site—displaying your products and descriptions. Additionally, you want to make sure your logo scales, you can read more about logo sizes in this article on Logaster’s blog, so it always appears as one solid line, rather than being broken because it exceeds the width of the screen. The best free logo makers do this automatically.
Use Taglines to Provide Added Information
If you’re developing a logo for your site, you should have a handle on what makes your site unique from all others dealing in similar products. This is known as your unique selling position and you should be capable of expressing it in one succinct sentence. Getting back to our “LogosAreUs.com” example, a good tagline would be, “Everything you need to create the perfect logo.” Running this sentence underneath your logo as a tagline gives shoppers more information about what to expect from your site.
Consider Images Carefully
With practically every dentist out there featuring a picture of a happy tooth and every bar using the outline of a Martini glass, you have to make sure your choice of an image for your logo says something distinctive about your operation. Try to come up with something capable of an immediate and lasting impression, which also provides a strong indication of your core values.
These logo design tips for ecommerce beginners will help you establish a unique identity for your online enterprise and heighten your brand recognition. If you take your time, keep an open mind and give it some thought, your odds of success will be very strong.
