If you’re starting a business, you should know that branding is extremely important. The most important aspect of your branding is your logo. To design powerful logos that attract customers, read these 9 tips!
77% of marketing professionals agree that branding is critical to a business’ growth. And frankly, who can argue with that assessment.
With the amount of competition present in today’s business landscape, it’s critical that companies come up with ways to differentiate themselves through branding.
Among the most powerful elements of a company’s branding is its logo.
A logo can communicate a massive amount to customers. If it says the wrong things you’ll alienate. If it says the right things you’ll flourish.
To help you communicate effectively through your logo, our team has put together this article on how to create powerful logos. Our hope is that with these guiding principals, you’ll be able to create a logo that showcases your company’s values and connects with consumers on a deep level.
1. Speak With Color
Color is not arbitrary. It has meaning that can profoundly affect how one interprets an image.
With your logo, you’ll want to be cognizant of what color communicates so you incorporate the right kind into your design.
For example, white says pure which can be a great choice for brands revolving around baby products or health. Purple says regal which can be a great choice if your products cater to high-end clientele.
Do research when picking your colors and make sure the ones you go with speak to what your brand is.
2. Get Original
Good design tends to innovate in some way. While no powerful logo exists without having pulled inspiration from previous logo ideas, you’ll want to be careful how much your logo “borrows”.
A generic logo is anything but powerful.
Its familiarity makes consumers question your company’s uniqueness making them feel as though there’s no need to do business with you over a competitor. If your consumer can’t tell the difference between you and your competitor, your organization is dead in the water.
Keeping your logo fresh can help you avoid that fate.
3. Keep It Simple
It’s hard to get a message across if your logo is too busy. With your logo, strive to be concise.
You’ll find that a simple logo not only is more clear but looks a heck of a lot better.
4. Consider Leaning on Fonts
When people think powerful logos they usually think of powerful imagery.
While there’s no doubt that powerful imagery can be leveraged successfully in a great logo, it’s not the only way to create something compelling
Creative, customized fonts can be used in conjunction with color to make a logo that is every bit as effective as images. Look no further than the Coca-Cola logo for an awesome example.
5. Avoid Being Literal
What’s obvious tends to not invoke emotion. So, if your company is called “Square”, you’ll probably want to stay away from making a logo that’s just a white square on a black background.
That’s not to say that can’t work in a logo. It just tends to fall flat more than speak volumes.
6. Consider Versatility
You may have an idea for a powerful logo that would look great blown up on a billboard but would that same logo look excellent on a keychain? A brochure? How about a cellphone screen?
In today’s world, consumers are everywhere. Your ability to take a multi-platform approach and make sure your branding looks excellent no matter the medium is key in ensuring that you’re presenting yourself in the best light.
So, when creating your logo, think broad about its applications and make sure it translates well.
7. Understand That Good Branding is a Process
Creating iconic branding that you can scale a company around isn’t something that happens overnight. It takes a lot of work up front and then constant tinkering to make sure everything stays relevant as time goes on.
Be sure to not rush your logo design to market. Create multiple drafts, talk to people for feedback, workshop your designs with your target demo, and revise.
8. Know Your Brand
A logo means nothing if it’s not in lockstep with who you are as an organization. Before you hit the drawing board and start cooking up designs, ask yourself, “What makes my company unique?” “Who is my customer?” “What’s the most important aspect of my organization’s culture?”
You having the answers to those questions and using them to inspire your design decisions will help you stumble onto meaningful logo elements.
9. Use Great Tools
The tools you use to make your logo can have a deep impact on how much your creativity is limited. To make sure that the sky is your limit, be sure to use reliable logo creation tools. You can try to create your logo even in Word. It hard to believe, but it is possible to create great logo in this program. Make sure of that and check how it is possible in the article here.
Preferably, you’d use a sandbox tool like Photoshop to have truly infinite potential. If programs like Photoshop are outside of your price or skill range, online editors like the one this company provides can be great alternatives.
Just make sure you’re confident behind the wheel of the design tool you choose so you don’t find yourself encumbered by technical issues.
Wrapping Up Tips for Creating Powerful Logos
Powerful logos trigger powerful emotions in consumers that compel them to take action.
To create powerful logos that generate action for your company, we recommend taking the logo design tips listed above to heart or you can take help from professional logo design companies. Remember, quality branding should never come from a place of randomness.
If you take the time to ensure that your logo is powerful in its messaging we promise you’ll reap powerful benefits in the way of more clients and revenue!
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