WordPress is fast becoming the most popular content management system in today’s modern business climate, comprising various user friendly functions for curating blogs and developing websites. WordPress offers numerous plugins which can be capitalized on to take your business to the next level, and this article will inform users of plugins which we strongly recommend you take advantage of.
In this article we have compiled a list of some of the best WordPress plugins which are best suited for your business websites and come with numerous features to keep your site one step ahead in competition. So, without further ado, let’s explore the following plugins one by one.
WPForms
This foolproof plugin allows users to easily communicate with you through your website, facilitating effective contact. This is a top priority for businesses, since setting up an easy point of liaison will have a direct influence on your success. WPForms has a drag and drop option which allows companies to easily create contact forms, payment forms, order forms, etc, all of which can be created within just a few clicks. There is also a Lite version for those who are seeking a simple solution, and at the other end of the spectrum lies the Pro version, which contains more advanced features.
W3 Total Cache
Speed is arguably the most important factor with regards to SEO, where websites with fast loading speeds often rank higher in Google, resulting in a higher conversion rate of leads to customers. The plugin allows compressed and cached files to be served to visitors, reducing the load on your server and ultimately making your website faster, an important element of business which shouldn’t be overlooked. While caching software is great for enhancing your website’s loading speed, choosing the right web hosting provider is an equally important decision in relation to how fast your website runs. Fortunately, the right PHP hosting service will already be pre-configured to ensure your WordPress site loads efficiently, assisting the process dramatically.
OptinMonster
This is a very popular piece of optimization software which focuses on conversation rate, cleverly allowing users to convert website visitors into email subscribers. This is especially useful considering many visitors would otherwise abandon your website without a second thought, providing potential for you to grow your email list.
Constant Contact
This email marketing service provider allows you to efficiently send emails to your subscribers, and is widely recognized as one of the best plugins of its kind. As a beginner friendly platform, Constant Contact has a quick and easy setup, and comprises built-in tools with an option to add signup forms. It also works perfectly in conjunction with OptinMonster, offering compatibility which makes life considerably easier.
MonsterInsights
This is a Google Analytics plugin which gives its users an in depth insight into the numbers which are an important determinant of success. For example, users have an opportunity to observe how many visitors they have over time, with further analysis which delves into where they’re coming from and what they’re doing. The analysis of important data directly correlates with improving your earnings, marking this plugin as highly lucrative for your business operations. There is a free version available, alongside a pro version with advanced features, so it’s important to make a decision which is tailored to your individual needs and requirements.
Sucuri
This plugin revolves around security, which is very important to business owners in an age where malicious attacks are prevalent. This plugin offers protection and peace of mind, serving as a web application firewall which monitors activity, concerning DDos, XSS attacks, brute force attacks, and malware threats. This is especially useful if you don’t have a firewall on your computer, but even if you do it’s still advocated as an extra layer of protection.
Yoast SEO
Once known as WordPress SEO, this plugin helps its users optimize their website in search engines. This is very important considering the importance of directing traffic through your website, especially in an age where consumers spend the majority of their time online. Yoast helps you add meta tags correctly, alongside assisting with optimization as a whole, and for further advice on how to use the plugin properly, there are numerous systematic guides available online.
BackupBuddy
This essentially does as the title suggests; helping create a reliable backup system in the event of your server going down due to unforeseen circumstances. If you own a business, customer data is arguably one of the most important assets at hand, so the creation of a reliable backup system is of vital importance. This underlines the essential nature of this backup plugin, and BackupBuddy has been widely acknowledged as one of the most reliable means of backup and restoration within WordPress.
I hope you have found this article informative, and if I’ve missed out any plugins which you’ve utilized to great effect, be sure to comment below with inspiration to kickstart the discussion!
