When it comes to general web design to help a business sell products and ensure that online visitors get exactly what they want, there are quite a few golden rules to abide by. For example, the idea of a website filled to the brim with content is excellent, but there is a difference between a website filled with relevant content, and one filled with unnecessary clutter. A quality Nashville Web Design Company can easily tell the difference, which is why their services are often utilized by all manner of companies to boost brand recognition.
Another rule of thumb would be to keep loading times low no matter the cost. It is not just about lowering loading times by limiting the number of widgets — it could also have something to do with the quality of the images used. High-quality images are recommended, but there is such a thing as too much.
That said, one aspect of an excellent user experience would be the use of videos in web design. As a matter of fact, the two go hand-in-hand. With a web design company, here are six great examples of video used in web design.
On the topic of the third dimension
There are some online stores out there that present their catalog in 3D, depending on the items. It is an excellent use of videos in web design, and once that is a natural evolution of videos in general. There are plenty of ways to make use of 3D in just about any website, which makes it worth a look.
The living background possible with a Nashville Web Design Company
There are some online stores where the background will move subtly, and it may not seem obvious at first. The video plays in the background, and is often used in such a way that it does not slow down lower-end systems — typically with the help of a web design company. Subtle videos are an excellent way of improving web design without adding too much unnecessary content.
Merging video, and game together
Most people already know that when there is no Internet in Google Chrome, it allows them to play a minigame as a dinosaur trying to avoid obstacles. Most AAA games also have little minigames during loading times that allow them to play a random game to pass the time. Adding a bit of interactivity to the video experience could very well set an online store apart, especially if higher scores contribute to a discount.
The consistent video
Used primarily in mobile apps, it is similar to the living background, though the video changes in resolution accordingly and keeps playing depending on the part of the website. Depending on the website and the content, the video could change to something more relevant as the online user explores. Keep in mind that it is not the same as having video ads interrupting the experience.
The interactive website
Some websites will do their best to interact with the user as much as they can in unique and interesting ways. For example, there could be a video playing in the background that is consistently pointing toward the part of a header that the store owner might want online visitors to see before anything else. It is a smart way to bring their attention to parts of a website that might convince the most users to keep surfing.
The interactive catalog
Last but certainly not least, a web design company might go so far as to provide a 3D presentation of products rendered, or perhaps video articles relevant to the products for sale. It can help those who might not be too interested in reading long-winded paragraphs, and allow them to learn all about the product without necessarily having their attention on the tab. Subtlety is typically the key in such cases, though business owners do not have to do it on their own, as many professionals specialize in developing interactive websites.
Without a doubt, the use of various video files to make things more interesting to the online visitor is a relatively common tactic that can yield highly positive results. The only issue with the use of videos in web design is the potential to slow down weaker systems, which is why the use of a Nashville Web Design Company to iron out the potential kinks is recommended. One big advantage of the use of videos is that not enough store owners realize its full potential. It offers an opportunity for even startups to stand out from the rest of the competition.
