The last quarter of the year is usually an excellent time for companies as they take stock, review and evaluate the year as they prepare to do better in the following year.
Paying a keen interest in the current and the upcoming marketing trends, you will be in a position to identify what suits your business best.
Based on marketing experts, the following are key marketing trends that must be employed in the continually evolving business arena to get a different experience in your business going into 2019 and beyond.
Lengthy Content is gaining prominence.
By now you know the importance of content, right?
There is something else you must know; Digital consumers are now getting more interested in lengthy content, especially information that gives them solutions. This includes “how to” and useful information that helps users to navigate through complex problems.
Going into 2019, as more people get connected to the internet through various digital platforms, it will be possible and prudent that you reach them through content that offers detailed information.
Carry Out Personalization customer outreach
Honestly, personalization isn’t a new marketing trend. However, it’s becoming more and more critical in the current business trends. In efforts to achieve maximum clients contact and establishing long-term loyalty in the much competitive markets- mostly in e-commerce and retail, a personalized approach is very critical. A high percentage of marketers believe that personalization such as through emails can sustainably increase customer loyalty.
For customers who aren’t addressed individually, for instance, getting the right product recommendations, receiving news at a time that is right, attractive offers tend to lose interest quickly, in worst scenarios, they may migrate to the competitor and you have to avoid this at all cost.
Taking a keen interest to improve on your customer communications in 2019 will be a great strategy to transform your business in 2019. Review your conversation trends in the past marketing campaigns and identify potential areas to improve on.
Noteworthy, personalization requires you have the very right information and knowledge. You get knowledge from data collected. If you have a marketing platform that manages, store and retrieves customer data at a given place, it is an excellent step towards the right direction.
Use of Artificial Intelligence
Artificial intelligence is yet another significant phenomenon occupying the business world over time. In 2019, it will even leap further ahead.
In simple terms, artificial intelligence has made it possible to achieve what seemed hitherto impossible. For instance, through artificial intelligence, it is possible to evaluate vast amounts of data and get information and ultimately draw some recommendations for action.
In the current business world where automatic marketing campaigns have a vast space, this information can be utilized in the best way possible to improve the conversation opportunities as well as the sales.
Artificial intelligence is in practice a great way to enable analyzes of customer behavior trends across various platforms. It gives a better understanding of the customer being part of the company.
Is your website using Chatbots? If not, consider configuring it for the same in 2019. Use of chatbots is another superb way to eliminate the fixed costs. Chatbots have the advantage of responding to customers’ every day at any given time as they are available all round the clock.
It is a technology that gives a scalable marketing conversation that you use as your database when your business gets to a certain size. Pittsburgh SEO can help you with this
Authentic, Creative and Original messages.
Caution: You must no longer recycle messages. Be creative and original
Everyone is consistently working trying to attract customers. What differentiates you from competitors? Quality products, your advertisement, and marketing etc.
In recent times, consumers have had to face ingenious marketing programs from all corners. From digital screen billboards to email marketing, mobile-based promotions, and almost any other space available, there has been no shortage of advertising styles.
But even with all this information been thrown at them, customers seek brands that can clearly communicate their process openly, give themselves authentically and also act authentically. In other words, there has to be a level of honesty, originality, and authenticity.
Authenticity can be achieved through honest communication and complying with what you promise to deliver. Additionally, social media is becoming increasingly important as people tend to believe in the reviews given on these platforms. It means that content is more credible if written by other customers other than it can brand itself.
Considering the continued enlightenment of consumers, going into 2019, there will be increased vetting of promotional messages sent out to consumers, especially on digital platforms.
However, there are timeless messages such as blog posts that would still give you a milestone if told time and again
Social Media
There is of course nothing new about the use of social media but there is something unique about it you must consider doing. A recent survey indicated that Generation Z (Born between 1995-2002) is continuously increasing bargaining power and shaping discussions on social media platforms such as Instagram. How will you interact with them going into 2019? You must learn their language while keeping in touch with the other caliber of consumers
If, for instance, you don’t have a You-Tube channel already, get down setting one before the New Year. It will come in handy. Learn the tricks and the move.
Finally…happy trading in 2019
The beginning of a new year marks a critical time for businesses just as it does for individuals. It is important to align yourself in a way that changes how you do things. Importantly, being dynamic and willing to adopt new business trends to stand the test of time helps you to scale down the competitive business arena.
Older strategies will work best if incorporated with the emerging marketing trends. It comes as a great way to review your plan and the practices you employed in 2018 to conclude the changes to the effect on your business for optimal returns. Keep learning. Keep Growing.
