Despite the increasing popularity of roller banners, they may not be a marketing tool that you’ve considered to advertise your company or highlight your brand’s core message. As an offline marketing device, a roller banner is one of the most effective, economic and enduring. Banners allow you to stand out from the crowd with impactful visual merchandise which compels consumers to learn more and maximises the probability of them awarding you their business.
1. Roller banners are ideal for point of display, exhibitions, trade shows and marketing events. They can be used to great benefit within a reception area of a business to inform colleagues, clients and associates about the brand, its mission statement and how it delivers solutions in the marketplace. A bold roller banner is sure to attract attention. When applicable, the banners and stands can be reused without a loss of aesthetics or communicative strength, for several years if wanted.
2. Heighten brand awareness. Professionally designed and produced roller banners from a leading printing firm like the London based IPW1 provides a cost effective and eye catching solution that immediately creates a positive response in the viewer. Consumers shop with their emotions so these need to be captured first, logic follows and is used to justify a purchase. Instant impact, clear communication and clever use of graphics are powerful with roller banners. Your choices matter for initial and continued success. Remember that colours affect people psychologically, for example, red communicates urgency or danger, it also increases the appetite. Blue is interpreted as trustworthy and it suppresses appetite. Orange signals creativity and new starts. When text isn’t clear people don’t make the effort to read it. They won’t do you that great favour. Understanding that the appearance of your roller banners and the viewers reactions is integral to growth is vital. Make the most of your opportunities to build market share with the right devices. Using a company with a proven track record in the supply and manufacture of banners is good old common sense. Make a wise investment that pays dividends.
3. Flexibility. Your high quality unique solution couldn’t be easier to create as the best firms guide you through the selection and planning process. Imaginative and dynamic designs are printed on a range of banner sizes and can be one or two sided. Each product is a custom made solution showing the graphics and data that needs to be shown. There is equal versatility with the stand that houses the banner. Pop up stands facilitate clear displays in a sleek and practical way whether the banner is intended to be a backdrop or is the main focus of attention.
4. Convenience with easy storage and transportation. This is a space saving solution which when not in use won’t claim valuable floor space in the business premises. Self winding banners can be stored inside their base which proves perfect when they are in transit. Banners are conveniently portable; unlike many alternative displays the roller banners are light, easy to assemble and can be relocated between positions or venues without the expense of specialist equipment or third party experts, that reduces overheads, a joy in today’s challenging world.
5. Your competitors are probably already using the roller banner to inform, educate and gain market share. Imitation here is not a sign of flattery but of necessity. Remain relevant, accessible and imprint your logo and message at the front of consumers minds for when they make a decision about who to use. It may seem as though adopting an traditional marketing tool is a step back as the world of digital marketing from websites to social media is increasingly being accessed by consumers, but to ignore the tried and tested offline marketing tools including print media, television and powerful roller banners is to actively turn your back on business opportunities. Can your business afford to be online only? Your best strategy is a combination of traditional and online. Your brand deserves to be seen by as many consumers as possible and to soar.
According to research carried out by smallbiztrends, 9 out of 10 consumers believe that there will always be a place for printed media including advertising. In fact, almost half of those questioned had no desire for a paperless world saying they would feel annoyed by its absence. An incredible 85% confirmed that they would be more likely to spend with a company that had customised high quality printed material. Roller banners have a fantastic reach and appeal, whatever your target market.
