Digital presence has now become vital for the survival and prosperity of almost every form of business. With digital presence, businesses can potentially reach millions and even billions more potential customers as compared to their efforts offline.
Fortunately, new businesses have started to realize the importance that the internet and social media play in increasing their overall footprint in the global market. However, brands are still keeping their strategies restricted to popular social media platforms such as Facebook, Instagram, YouTube, and Twitter, but there are still a few other social media platforms that can work wonders for your digital presence.
Follow us for a quick introduction.
Pinterest may have become rather popular when it comes to people but organizations are still reluctant to bring it onboard for their marketing strategies. What makes Pinterest so awesome is that it provides the perfect digital space for showcasing your products for the world to see.
The platform allows you to create custom boards and pins where you can display all different categories of products in all their glory. Even if you happen to be a service provider, you could still share snippets of your Infographics and highlights and link them to your own website in order to generate healthy traffic for your website.
You could create individual boards for each category, avoiding the hassle for customers of browsing through a single library when in search of a certain product or service.
Minds
As compared to traditional social media platforms, Minds is a place where you can experience a bit more transparent and laser-focused news updates regarding your business industry. Even though it is relatively a new player in the social media industry, Minds has been making an impact, thanks to the blockchain technology it uses to ensure transparency on the platform.
If you are particularly in the SEO or digital marketing industry, this platform can put you at the forefront of modern trends, thus providing you with an edge over your competitors. You can interact with the industry’s leading influencers and professional and gain the perfect insights on how you should move forward with your overall business.
Unlike other social media platforms, Minds does not utilize audience targeting techniques and does not even maintain surveillance on users. It provides a different approach where you have much better control over what content is being shared. This further creates a stronger trust between the brand and the audience.
Flickr
You may be thinking that an online photo album is not that useful when it comes to promoting your brand. The reality is quite different; the unique nature of the platform brings with it a number of exceptional features that can contribute well when you are attempting to promote your brand.
The most obvious feature that Flickr has to offer is that you can show off all your products and services in HD quality for the world to explore. And with a Flickr Pro subscription, you won’t even have to worry about limited storage.
Another useful feature of the platform is the access you get to numerous discussion groups that are flooded with the latest updates and trends of each industry. Here you can reach out to millions for promoting your brand and also gather information and feedback for further improving your products and services.
Furthermore, you can attach links to your photos so that if an interested party approaches, they can access the respective website or platform for a better understanding of the brand. And we don’t need to tell you what it will do for your website traffic, you already know that.
All in All
There are a number of different resources that a company cannot thrive without. For starters you need a good internet subscription such as Spectrum Gold, a dedicated workforce, and all the relative digital platforms for maximum brand awareness. Even if you were not already present on these platforms, now you have the chance to step on to these platforms.
