A/B testing, or split testing, is the method of comparing two versions of a web page or call to action to see which performs better. You compare the two versions by showing one or the other variant to similar visitors at the same time. The one that gets a better conversion rate wins!
A plugin solution tests for things that are specific to WordPress. When you find that an element of your site doesn’t work, you won’t have to do very much manual modification to improve your results.
So, without further ado, let’s dive into the list of Best WordPress A/B Testing Plugins. Feel free to share your thoughts with us by posting a comment below.
1. Optimizely
Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required. This plugin helps you configure your WordPress website to use Optimizely. After setting up an account at Optimizely.com, you simply enter your Optimizely project code in the plugin’s configuration page and you’re ready to start improving your website using Optimizely.
2. Neilo A/B Testing
Nelio A/B Testing is the most powerful and versatile conversion optimization service for WordPress. It helps you define, manage, and keep track of A/B-testing experiments, combined with powerful and beautiful Heatmaps. Nelio’s also compatible withWooCommerce. In particular, you can test alternative names, featured images, and descriptions for your products, and use your orders as conversion actions (so that you can make sure that a certain product has been purchased.
3. Max A/B
This WordPress plugin allows you to create A/B split test experiments using any page, with each experiment containing up to 3 variation pages. Metrics are automatically calculated in real-time, and your conversion pages can even be on a different website.
4. Marketizator
Marketizator is the simplest way to convert your visitors into prospective customers or buyers. It helps increase your conversion or subscription rate. Use Marketizator to improve the performance of your website by ceating A/B testing experiments, online surveys to find out what your visitors think and personalized banners that convey relevant messages for your audience.
5. Simple Page Tester
Simple Page Tester is an incredible new split testing plugin for WordPress. It will help you quickly setup A/B split tests for your pages to improve your landing page conversions.
6. Dilemma
The plugin gives your website visitors and area of your site they can become involved and addicted to. You can run “Would you rather” type polling games, and even allow your website visitors to contribute to the polling. Each Dilemma results in a new pageview, and if you operate Adsense or other advertising you can quickly start displaying more adverts and increase the chances of your adverts being clicked on. Higher click through means higher revenue earned from your site.
7. AB Tasty
AB Tasty enables you to set up A/B tests and multivariate easily to optimize your conversion rate. It compares the performances of different versions of a same page in real time and gives your customers the best experience. The module enables you to start using AB Tasty. It pastes a short tag, as analytics tools, on every pages of the website.
8. WP A/B Theme Conversion Testing
Are you curious which of your WordPress Theme converts better in terms of leads generation? This plugin is exactly what you need, eliminate curiosity and get your reality testing done: get reports by switching the theme for each visitor from a selected set.
9. Formidable A/B Tests
This plugin provides a shortcode to help you easily run your own A/B tests on forms created using Formidable Pro. With the provided shortcode you tell it two forms to alternate showing randomly and it tracks the conversion rate.
10. Split Test URL Rotator Plugin
Test anything from different types of offers to different landing pages. Offers can be different sales promotions or affiliate offers. Landing pages can be setup to test headlines, page designs, colours, copy, buttons, videos and more to see which page performs better. Split testing can be used to compare which design results in more newsletter subscriptions, or different calls-to-action results e.g. more comments on a blog post, product sales, subscriptions, time spent on page or any other interesting experiment.
