If you have a WordPress website, you may be on the hunt for the greatest analytics solutions. Using an analytics tool enables you to establish how many users are visiting your page, where they are coming from, as well as what they do when on your website. Instead of relying on your best estimates when launching a new business page or blog, it’s important that you brush up on your knowledge. This will allow you to collect data, as well as make informed decisions that can help grow your company. With that in mind, here are 10 of the best analytics solutions for WordPress users.
MonsterInsights
Regarded as the top analytics solution to use, MonsterInsights enables you to install Google analytics easily in WordPress. It will show you useful reports on your dashboard. What’s more, the tool uses a website stats dashboard that can help you keep track of your top traffic sources, as well as the most popular articles with users, enabling you to get a better idea of user behavior, which can keep your business growing.
ExactMetrics
ExactMetrics is another good Google Analytics plugins that you can use your WordPress page. If you aren’t the most tech-savvy, you may have difficulty understanding Google Analytics reports, however, using ExactMetrics will make things much easier to figure out, showing you great reports located in your WordPress admin area. The plugin features enhanced link tracking, demographic reports, as well as real-time reports.
Heap
Heap is a robust webpage analytics tool that you can use to capture data for each click, tap, swipe, and change you make. What sets Heap apart from the rest is that it includes advanced behavioral data, which you can use to your advantage, helping you to get a thorough insight into who is visiting your page. For those who love analytics and data, this tool makes it possible to curate custom reports and tracking.
Google Analytics
It goes without saying when thinking about an analytical solution, Google Analytics may be the first that springs to mind (and for good reason). Not only is it free to download and use but the tool can be easily integrated into WordPress using the plugins that are mentioned above. You are also able to install Google Analytics directly by including the code on your webpage. To keep things organized, you are able to use one single account to install Google Analytics on several websites, meaning you can view all your reports on one dashboard.
Crazy Egg
If you want to find out exactly where users are clicking on your page, Crazy Egg can show you. This type of technology is known as heat-mapping, which enables you to visualize how visitors interact with your page. Crazy Egg also can show you how far the users on your page scroll down, meaning you can analyze the type of content that’s on your site to determine whether any changes need to be made.
WP Statistics
Another analytics plugin that you can use for your webpage is WP Statistics. This plugin displays tracking stats shown on a simple graph within the admin area of your WordPress account. This plugin also helps to track redirects from search engines such as Yahoo, Bing, and Google. The tool enables you to filter through data according to search engines, visitor countries, as well as the type of browser version.
Matomo
Formerly known as Piwik, Matomo is a self-hosted open-source analytics solution that’s completely free to use for your webpage. There is also the option to pay for a premium cloud-hosted version also. What makes Matomo stand out is that it provides user-centric insights, custom analytic reports, as well as data protection. If you are always on the go, you can download Matomo’s smartphone app that can clearly display statistics onto your device.
Mixpanel
When working on a business campaign, you may want to consider using Mixpanel which lets you include real-time event tracking. Not only is it available for webpages, but it can also be used for smartphone apps too. Mixpanel is known for its powerful user-level targeting, helping you to build up user retention by sending out emails and push notifications to your audience. The tool also enables you to create funnels, which can be used to increase conversions and track customers.
StatCounter
StatCounter allows you to link your WordPress page to the Statcounter service. There are various benefits that come with using this plugin, such as easily being able to follow reports, checking visitor locations, as well as the browsers they use. Although it’s straightforward to use, StatCounter does lack the advanced features that you may receive from other types of analytic solutions.
Woopra
Woopra is a popular web analytics service that can provide you with real-time statistics, helping you to track your users on an individual level. This tool concentrates on customer trends, segmentation, retention, and more. You’re also able to create funnels and keep track of what is stopping your audience from taking action on your webpage. Woopra features a WordPress plugin too, making integration easy.
Expanding Your Knowledge
If you run your own business, it’s crucial that you have a good grasp on analytics and data, therefore, studying for a masters in business analytics online from providers like Suffolk University can teach you more on the importance of business analytics and how to read and keep track of data. Gaining knowledge of financial analysis can help when it comes to making informed operational decisions. Knowledge is power, so gaining the right qualifications can help when picking an analytics solution for your WordPress site.
Whether you run a small business or large organization, it’s important that you have a strong knowledge on who your audience is and how they interact with your services, therefore, choosing the best analytics solutions for your WordPress page will mean you can keep track of who is visiting your page, as well as the sort of content your users are reading. Gaining as much traffic as you can to your website is what will keep your business running smoothly and successfully.
